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Anyone who wants to unsubscribe from a particular email would normally expect it to be a fairly easy and straightforward affair that should take no more than a few seconds and a couple of clicks at the most, and apart from a few email marketers who make it a little awkward, that’s exactly how it should be.
In previous posts, I’ve mentioned the need for email marketers to make their unsubscribe process quick and easy but also to ensure that unsubscribe links are highly visible so subscribers who do want to opt out don’t have to hunt for them. This is really just common sense but there are still numerous emails around where trying to find the unsubscribe link can take longer than it does to read the email itself.