Email Marketing Blog

When sending an email with Mailing Manager you can set your own "from address" so that email will appear to be from that address. In this scenario the email is coming from the Mailing Manager servers however some spam filters will be able to recognise that the email address does not belong to those servers. Email authentication solves this problem. All you need to do is add some information to the DNS records for the domain that you wish to send from. This will identify Mailing Manager servers as servers which are legitimately allowed to send email on behalf of the domain. There are two methods of authentication: Sender ID and DomainKeys/DKIM. Many recipient servers or ISP’s use either one or a combination of both to judge an email so it’s important to ensure both methods are support and working correctly.

In this second part of The Newbie Guide to Spam, we will take a look at why spam filters are a necessary evil and some words that causes most of them to send emails directly to the spam folder.

Spam filters are often considered to be the bane of every email marketer’s life which is true but only up to a point. Much of the work that goes into email marketing campaigns involves marketers having to be spam aware at every stage of the process to ensure the best possible chances of successful delivery but it wouldn’t necessarily be any easier if spam filters didn’t exist at all.

This is what I said about spam filters in an older post:

“I’m sure that many email marketers would find [...]

At some time or other most of us will have received emails addressed to ‘The Proprietor’ or ‘Business Owner’ or Dear Sir/Madam etc and more often than not we assume one thing – we think it’s spam!

Ok, it’s true that most of the time it is spam but amongst it there are occasionally some genuine marketing emails to be found which given the constant reminders and recommendations from industry experts on the need for personalisation in marketing emails seems rather surprising.

I was recently clearing the clutter from my inbox and inadvertently opened an email I’d intended to delete without reading because I thought it was spam but it actually turned out to be from a company that I had signed up with but had since [...]

Continuing our guide to email marketing for newbies, today we look at why you should be using strong calls to action in all your email marketing campaigns.

Good, compelling copy is obviously a vital part of getting subscribers to do something positive such as signing up to a newsletter or taking advantage of a buy-now-pay-later scheme for example, but regardless of how well written or persuasive that copy is, subscribers will very often need that little extra push to make them act and a good call to action should do just that.

In an older post, I wrote about the strength of a call to action:

“There are really only two types of calls to action: strong and weak and it doesn’t take a genius to work out [...]