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May20th
Email Marketing Content – Everything in Moderation! Posted by John Sheridan on May 20, 2012

As an email marketer, you no doubt have lots of information, offers and deals you want your subscribers to know about accompanied by the urge to cram all it all into one or maybe two emails, but if your campaign is to work effectively, you need to exercise a little restraint.

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May16th
Ecommerce Email Design That Works Posted by Tim Wilson on May 16, 2012

There is nothing more important, when embarking on an ecommerce email marketing mission, than ensuring that all the key elements are present and in the correct areas to deliver maximum impact.

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May14th
Update to Email Validation Tools in Mailing Manager Posted by Paul West on May 14, 2012

We’ve decided to update our compatibility reporting tools. This should make the process much easier and more accurate. We’ve teamed up with Email on Acid to deliver this new tool. We’ve nearly finished this and in the next few days you should notice this functionality in your accounts.

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May7th
Email Marketing – A Different Kind of Unsubscribe Page Posted by John Sheridan on May 7, 2012

Anyone who wants to unsubscribe from a particular email would normally expect it to be a fairly easy and straightforward affair that should take no more than a few seconds and a couple of clicks at the most, and apart from a few email marketers who make it a little awkward, that’s exactly how it should be.

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