Alex Fenwick | Email Marketing Blog

Sep15th

How not to conduct your email marketing Posted by Alex Fenwick on September 15, 2011

I opened up my webmail account recently to see a couple of unread emails waiting for my attention, especially one from my good friend Josh Stevens.

“Josh Stevens, where have I heard that name before?” I ponder to myself. Then it comes to me – I have never knowingly met a Josh in my whole life, let alone a Josh whose first name precedes the surname Stevens.

I shouldn’t really start bad mouthing Josh for emailing me though as he had gone out of his way to let me know that I could save 60% if I upgraded to Pro. Now I don’t need to tell you that a discount of 60% is very generous, and I now understand [...]

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email marketing strategy, Spam | 2 Comments »

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Jul18th

Look at your campaigns foundations to make sure you’re secure to build Posted by Alex Fenwick on July 18, 2011

I recently did an interview with the digitial marketing institute on the “golden rules” of email marketing, you can find that here.

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Email Marketing | No Comments »

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Jun22nd

Sneak Peak: New MailingManager Editor Posted by Alex Fenwick on June 22, 2011

For some of you that speak to us on a regular basis, this is no surprise as we mention it in passing quite a lot but we’re now at a position where we can show you the first screenshot of our new editor.

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Email Marketing, Latest Releases | No Comments »

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Jun3rd

Call to Action Series: Case Study – Boomerang Rentals Posted by Alex Fenwick on June 3, 2011

I’m halfway through my Call to Action series blog posts about how you can improve your call to actions, and to back up my claims I always link to working examples of success stories as part of it.

In this post though, we’re going to go a little closer to home and use one of our own customers as a working example; Boomerang Rentals.

We thought we’d give them a hand in selecting the variables for their new email marketing campaigns and between us, came up with the following variables:

Day to Send Placement of main CTA Wording of CTA

The first factor is something which I always have to myth debunk to our customers; there is no such day that is the best for [...]