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Alex Fenwick


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About Alex Fenwick

Here are my most recent posts

I recently did an interview with the digitial marketing institute on the “golden rules” of email marketing. Although I’m not covering new ground in the questions, it’s always good to go over old ground as you pick up on bits that you may have forgotten about in your bid to advance your campaign; as I said in this interview “Once you have the foundations in place, you know that your campaigns’ long-term health is safe THEN you can start to optimise small things” I always try
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For some of you that speak to us on a regular basis, this is no surprise as we mention it in passing quite a lot but we’re now at a position where we can show you the first screenshot of our new editor. Our new editor is a deviation away from the current one in terms of how it works on a basic level. The features I will try to quickly explain to you: Smart HTML Editor – The new editor is more intuitive than the last so that someone with absolutely zero html knowledge can build a
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I’m halfway through my Call to Action series blog posts about how you can improve your call to actions, and to back up my claims I always link to working examples of success stories as part of it. In this post though, we’re going to go a little closer to home and use one of our own customers as a working example; Boomerang Rentals. We thought we’d give them a hand in selecting the variables for their new email marketing campaigns and between us, came up with the following
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Following on from my previous post about colour, I am now going to look into a different aspect of the call to action spectrum: wording. As I have researched the different areas of CTA’s I have started to realise that different aspects of the call to action will hold a greater significance to results for different companies. In this post I will start to look into that side and hopefully give you some ideas about which sections maybe more of a priority for your emails. So let’s
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