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May20th
Email Marketing Content – Everything in Moderation! Posted by John Sheridan on May 20, 2012

As an email marketer, you no doubt have lots of information, offers and deals you want your subscribers to know about accompanied by the urge to cram all it all into one or maybe two emails, but if your campaign is to work effectively, you need to exercise a little restraint.

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May7th
Email Marketing – A Different Kind of Unsubscribe Page Posted by John Sheridan on May 7, 2012

Anyone who wants to unsubscribe from a particular email would normally expect it to be a fairly easy and straightforward affair that should take no more than a few seconds and a couple of clicks at the most, and apart from a few email marketers who make it a little awkward, that’s exactly how it should be.

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May7th
Unsubscribing Via Mobile – Where’s the Link? Posted by John Sheridan on May 7, 2012

In previous posts, I’ve mentioned the need for email marketers to make their unsubscribe process quick and easy but also to ensure that unsubscribe links are highly visible so subscribers who do want to opt out don’t have to hunt for them. This is really just common sense but there are still numerous emails around where trying to find the unsubscribe link can take longer than it does to read the email itself.

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May6th
Email Marketing through Social Media – Is Your Message Persuasive? Posted by John Sheridan on May 6, 2012

Social networking is still growing at an astonishing rate and for those marketers that can come up with something users like, the potential is enormous. Successful marketing through social networking sites relies on users passing your message on to others, and that’s exactly what will happen if your message grabs their interest and imagination, but here is often where the problem lies.

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