John Sheridan

When someone decides to opt in to your email marketing list it’s often because your website sign-up page did its job effectively or the recipient liked something in your email enough to want to subscribe. So once you’ve hooked them and they’ve signed up and given their permission to receive your marketing emails, is that enough or should you ask them to opt in for a second time? When recipients are enticed by what they see and want to learn more, they often assume that by opting in to
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There will be numerous reasons why some subscribers don’t or very rarely open your emails and many email marketers will no doubt be tempted to cut their losses and remove them from their lists. However, not all inactive subscribers are a lost cause and with the right incentives some could once again become what they were when they originally signed up to your email - potential customers.   No doubt removing them from your list would be the easiest option as it would clean out your list
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It’s no secret that your marketing emails should always deliver something of value to subscribers which many email marketers often considered to be along the lines of discount vouchers, money-saving offers, free draws, rewards and incentives etc, but as much as subscribers might appreciate it, value doesn’t always have to be money-related. As great as discounts and offers are, information can be just as valuable to subscribers especially if they can gain some practical use from it, and
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Sending out surveys to obtain subscriber feedback and opinions on what they want and expect from your marketing emails and by listening to what they say will surely help to increase the effectiveness of future campaigns but for obvious reasons it wouldn’t be practical or wise to send them out too often. Surveys are far more effective when used periodically so they don’t deter subscribers from responding. However, regardless of how much subscriber information with which to segment, there
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