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John Sheridan

About John Sheridan

Here are my most recent posts

When someone decides to opt in to your email marketing list it’s often because your website sign-up page did its job effectively or the recipient liked something in your email enough to want to subscribe. So once you’ve hooked them and they’ve signed up and given their permission to receive your marketing emails, is that enough or should you ask them to opt in for a second time? When recipients are enticed by what they see and want to learn more, they often assume that by opting in to
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Email marketers will always be looking for new ways and ideas to engage subscribers and convert them from subscribers into paying customers, but there can often come a time when campaigns might seem a little lacklustre and going nowhere and new ideas are thin on the ground. Getting your emails safely delivered into subscribers’ inboxes is one thing, but once there, they are still up against stiff competition from all the other marketing emails that will undoubtedly join them. This is
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Although good, strong subject lines are vital to getting your email opened and targeted and well composed content is required to keep subscribers engaged and reading on, an attractive visual element should also be an essential requirement because as with everything else internet-related, email marketing has moved on and is no longer a case of reading blocks of copy on a white background. Today’s subscribers are not only more internet-savvy, they are also extremely demanding and now expect
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Whenever we receive emails addressed to Dear Sir, Madam, Business owner etc, we often assume it’s spam and more often than not our assumptions are correct, but sometimes in amongst those emails are some that you may actually be signed up to, which surprisingly haven’t been addressed to you by name and because of that you will likely send them straight to the junk folder. In today’s modern email marketing, personalisation is more important than ever and email personalisation in its most
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