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John Sheridan

About John Sheridan

Here are my most recent posts

When someone decides to opt in to your email marketing list it’s often because your website sign-up page did its job effectively or the recipient liked something in your email enough to want to subscribe. So once you’ve hooked them and they’ve signed up and given their permission to receive your marketing emails, is that enough or should you ask them to opt in for a second time? When recipients are enticed by what they see and want to learn more, they often assume that by opting in to
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There will be numerous reasons why some subscribers don’t or very rarely open your emails and many email marketers will no doubt be tempted to cut their losses and remove them from their lists. However, not all inactive subscribers are a lost cause and with the right incentives some could once again become what they were when they originally signed up to your email - potential customers. No doubt removing them from your list would be the easiest option as it would clean out your list and
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It’s no secret that your marketing emails should always deliver something of value to subscribers which many email marketers often considered to be along the lines of discount vouchers, money-saving offers, free draws, rewards and incentives etc, but as much as subscribers might appreciate it, value doesn’t always have to be money-related. As great as discounts and offers are, information can be just as valuable to subscribers especially if they can gain some practical use from it, and
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Email marketers will always be looking for new ways and ideas to engage subscribers and convert them from subscribers into paying customers, but there can often come a time when campaigns might seem a little lacklustre and going nowhere and new ideas are thin on the ground. Getting your emails safely delivered into subscribers’ inboxes is one thing, but once there, they are still up against stiff competition from all the other marketing emails that will undoubtedly join them. This is
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