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May16th
Ecommerce Email Design That Works Posted by Tim Wilson on May 16, 2012

There is nothing more important, when embarking on an ecommerce email marketing mission, than ensuring that all the key elements are present and in the correct areas to deliver maximum impact.

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May1st
Email Marketing Versus Direct Mail Posted by Tim Wilson on May 1, 2012

This brought me to think about a subject that comes up often which is, will email marketing make direct mail extinct?

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Apr10th
When Should You Send Email Campaigns? Posted by Tim Wilson on April 10, 2012

Here at Mailing Manager we frequently get asked the question “What are the best days and times to send email?”

If this is a question you are currently asking yourself, fear not, you’re not alone.

The honest answer is we cannot accurately tell you when and how often to send messages to your customers or subscribers — there is no “best” time or day to send email. What we can tell you however is that if you capture the right data initially, the time and day that you send your emails will have less importance.

The timing of your emails will be totally dependent on the actions of your subscribers. Subscribers that read your emails, click on links, and convert to customers are the ones you can send [...]

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Mar16th
Email Marketing & Social Media: The Relationship Posted by Tim Wilson on March 16, 2012

Email marketing with Mailing Manager provides numerous ways for businesses to connect with their customer base. Options include sending out newsletters, press releases, and incentives that will attract traffic to a website, like discounts on services and/or products. This marketing activity can be expanded by taking the message to a social media platform like Twitter – one that will likely see an email campaign distributed beyond the company’s mailing list.

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