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Archive for the ‘Email Marketing’ Category

Feb20th
Email Marketing – Don’t Make Your Mobile Unsubscribe Links Invisible! Posted by John Sheridan on February 20, 2012

In today’s post, I’m back to ranting about a particular pet hate of mine; that of hard-to-find unsubscribe links in some mobile emails, or to be more precise, the complete lack of unsubscribe links in some mobile emails, neither of which do email marketers any favours whatsoever.

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Feb19th
Email Marketing – The Newbie Guide to Email Testing Posted by John Sheridan on February 19, 2012

Our guide to email marketing for newbies continues with a look at email testing and offers suggestions as to some of the more important areas where testing could be most beneficial to your email marketing campaigns.

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Feb19th
Email Marketing – The Newbie Guide to Subject Lines Posted by John Sheridan on February 19, 2012

More often than not, an email’s subject line is all that stands between a successful open and a one-way journey to the junk folder, and as a newbie to email marketing, some of your emails will likely travel those one-way journeys before you get it right.

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Feb16th
Ignite, revive or remove your subscribers Posted by Tim Wilson on February 16, 2012

It is almost guaranteed that you will have people on your contact list or lists that have never opened one of your email campaigns yet they haven't bounced or unsubscribed. Two of the functions we are currently encouraging our customers to incorporate into their email marketing are segmentation and list cleansing. We believe that using these tools together, you could potentially ignite or even revive the interest of those subscribers that have yet to open a single email campaign that you have sent them.

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