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Archive for the ‘deliverability’ Category

Feb8th

Deliverability? An explanation, Part 1 Posted by Paul West on February 8, 2012

Deliverability is a made up word (not included in the Oxford Dictionary at least) and yet I use it several times a day. Particularly to those new to email marketing it sounds like one of those daft words that are invented just to make those who know what it means sound clever.

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Jan24th

What is Authentication? Posted by Paul West on January 24, 2012

When sending an email with Mailing Manager you can set your own "from address" so that email will appear to be from that address. In this scenario the email is coming from the Mailing Manager servers however some spam filters will be able to recognise that the email address does not belong to those servers. Email authentication solves this problem. All you need to do is add some information to the DNS records for the domain that you wish to send from. This will identify Mailing Manager servers as servers which are legitimately allowed to send email on behalf of the domain. There are two methods of authentication: Sender ID and DomainKeys/DKIM. Many recipient servers or ISP’s use either one or a combination of both to judge an email so it’s important to ensure both methods are support and working correctly.

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Jan31st

Email Marketing: The Best Time to Send? Posted by Alex on January 31, 2011

Deadlines, deadlines, deadlines! We all know how it feels when that email needs to go, it needed to go yesterday. The last thing we want to think about is what time of day, what day of the week, what time zone the subscriber is in, what is the best time to click send. It’s an often overlooked factor for the email marketers out there, it is however a factor very much worth considering if you want to improve your open rates. We’ll spend hours thinking up great subject lines and calls to actions, but a lack of engagement from your subscribers can often simply be a matter of timing.

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Jan20th

Why is my email going into the junk folder? Posted by Alex on January 20, 2011

It’s still one of those questions we get now and then and as things have changed since our last post about this, it’s worth talking about the changes since then.

Although some aspects of this post won’t apply to our customers as we deal with this on your behalf, it’s worth a read so you understand.

Webmail Addresses

The main deciding factor on inbox placement with web addresses is reputation. Where as in our previous post we gave advice on image to text ratio/ spam keywords/ subject headers causing junking of emails, in the modern webmail box, it’s not too much of an issue as before. This doesn’t mean that you can start going crazy with them, but there [...]