Email Marketing Blog

It’s still one of those questions we get now and then and as things have changed since our last post about this, it’s worth talking about the changes since then.

Although some aspects of this post won’t apply to our customers as we deal with this on your behalf, it’s worth a read so you understand.

Webmail Addresses

The main deciding factor on inbox placement with web addresses is reputation.  Where as in our previous post we gave advice on image to text ratio/ spam keywords/ subject headers causing junking of emails, in the modern webmail box, it’s not too much of an issue as before.  This doesn’t mean that you can start going crazy with them, but there [...]

So we’ve been having a little test of things in the mailingmanager towers over the past week or so and thought we’d pass on our findings for you.

The effects of images on email inbox delivery

So we had a thought about fully image based emails and how it might be possible to increase the deliverability of them by extensively using the alt tags to raise the image to text ratio.

Basically, the thought process was that Spam filters only read the emails they have received in code view anyway.  So if the content of the email was just inserted into the alt tags, the spam filter could still see the content and give it a more favourable score.

Using the Delivery Monitor [...]

Within your list you will have a number of different groups; there will be the regular openers who trust the quality of your campaigns and will subsequently open virtually every email as they have a genuine interest. 

Then there’s the occasional openers who pick and choose when to look at your emails.  These people are more likely to be affected by relevance of email, timing of email, enticing subject header etc.

Finally there is the dead email addresses.  People who have only opened your email once, twice or sometimes never. 

Understanding what makes these people tick is the key to unlocking the full potential of your whole mailing list.

Firstly, the advocates of your company.  These people [...]