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Archive for the ‘email marketing campaign’ Category

Jan24th

What is Authentication? Posted by Paul West on January 24, 2012

When sending an email with Mailing Manager you can set your own "from address" so that email will appear to be from that address. In this scenario the email is coming from the Mailing Manager servers however some spam filters will be able to recognise that the email address does not belong to those servers. Email authentication solves this problem. All you need to do is add some information to the DNS records for the domain that you wish to send from. This will identify Mailing Manager servers as servers which are legitimately allowed to send email on behalf of the domain. There are two methods of authentication: Sender ID and DomainKeys/DKIM. Many recipient servers or ISP’s use either one or a combination of both to judge an email so it’s important to ensure both methods are support and working correctly.

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Sep29th

Call to Action Buttons in Email Marketing Posted by Paul West on September 29, 2011

Call to action buttons are arguably the most important element of email marketing and web design in general. Getting them right can easily double your click through rate, hopefully translating into better results for your organisation.

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call to action, email design, email marketing campaign | No Comments »

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Sep8th

Animation in Email Marketing Posted by Paul West on September 8, 2011

We get a lot of questions regarding animation and video in email campaigns. The general rule with any video files or any animation created in flash is that it doesn’t work in many email clients and so is not worth bothering with. Research seems to indicate that people are a little turned off by any moving images and so we haven’t done much work on it.

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Apr8th

Email Navigation Bars – is yours working for you? Posted by Paul West on April 8, 2011

Email navigation bars aren’t new. Amongst email marketers, navigation bars with links directing readers to a website are generally accepted to be the best method of increasing your click through rate, and most of the time this is true. There are a lot of factors to think about however when adding a navigation bar to your email and if you’re one of the 62% of us that already have one, is it working for you?