We get a lot of questions regarding animation and video in email campaigns. The general rule with any video files or any animation created in flash is that it doesn’t work in many email clients and so is not worth bothering with. Research seems to indicate that people are a little turned off by any moving images and so we haven’t done much work on it.
Email navigation bars aren’t new. Amongst email marketers, navigation bars with links directing readers to a website are generally accepted to be the best method of increasing your click through rate, and most of the time this is true. There are a lot of factors to think about however when adding a navigation bar to your email and if you’re one of the 62% of us that already have one, is it working for you?
As experienced email marketers, I’m sure you will have heard the old adage ‘be relevant’. It’s become the watch word for 2011. Don’t get me wrong, I also think being relevant is very important if you want to have success with email marketing, but what does it really mean?
Content is important and will stay priority for most email marketers. But, when you consider that most readers will only read the first two words of a paragraph before their attention is caught by something else, email marketers will need to come up with strategies for guiding the reader through the email.