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	<title>Email Marketing Blog</title>
	<link>http://www.mailingmanager.co.uk/blog</link>
	<description>Email Marketing advice and news from Mailing Manager</description>
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		<title>Email Marketing – Don’t Make Your Mobile Unsubscribe Links Invisible!</title>
		<description><![CDATA[In today’s post, I’m back to ranting about a particular pet hate of mine; that of hard-to-find unsubscribe links in some mobile emails, or to be more precise, the complete lack of unsubscribe links in some mobile emails, neither of which do email marketers any favours whatsoever.
I recently decided to opt out of two emails [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-don%e2%80%99t-make-your-mobile-unsubscribe-links-invisible</link>
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		<title>Email Marketing – The Newbie Guide to Email Testing</title>
		<description><![CDATA[Our guide to email marketing for newbies continues with a look at email testing and offers suggestions as to some of the more important areas where testing could be most beneficial to your email marketing campaigns.
First off, it’s worth noting that it’s rarely the case that any two campaigns are ever the same. What works [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-email-testing</link>
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		<title>Email Marketing – The Newbie Guide to Subject Lines</title>
		<description><![CDATA[More often than not, an email’s subject line is all that stands between a successful open and a one-way journey to the junk folder, and as a newbie to email marketing, some of your emails will likely travel those one-way journeys before you get it right.
The subject line is one of the biggest hurdles email [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-subject-lines</link>
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		<title>Ignite, revive or remove your subscribers</title>
		<description><![CDATA[It is almost guaranteed that you will have people on your contact list or lists that have never opened one of your email campaigns yet they haven't bounced or unsubscribed.

Two of the functions we are currently encouraging our customers to incorporate into their email marketing are segmentation and list cleansing. We believe that using these tools together, you could potentially ignite or even revive the interest of those subscribers that have yet to open a single email campaign that you have sent them.]]></description>
		<link>http://www.mailingmanager.co.uk/blog/ignite-revive-or-remove-your-subscribers</link>
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		<title>Email Marketing – The Newbie Guide to Segmentation – Part 1</title>
		<description><![CDATA[Continuing our guide for email marketing newbies, today’s post is the first of two parts that looks at the subject of segmentation and its extremely vital role in subscriber engagement and ultimately the overall success of your email marketing campaigns.
Very simply explained, segmentation involves using available subscriber data to ensure you send them only the [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-segmentation-%e2%80%93-part-1</link>
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		<title>Email Marketing – The Newbie Guide to Sending Days</title>
		<description><![CDATA[ 
If you are new to email marketing, it’s likely that you won’t have quite found your feet when it comes to which days of the week are the best to send your emails. The truth is that there are numerous opinions on the best and worst days to send but it’s down to you to [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-sending-days</link>
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		<title>Email Marketing – Email Newsletters</title>
		<description><![CDATA[If they are doing their job correctly, your email marketing campaigns should be building your brand, engaging subscribers and converting them into paying customers. However, sometimes it’s just good to talk to subscribers and let them know what’s going on without trying to sell them something.
A newsletter is perfect for doing this and an excellent [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-email-newsletters</link>
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		<title>Deliverability? An explanation, Part 1</title>
		<description><![CDATA[Deliverability is a made up word (not included in the Oxford Dictionary at least) and yet I use it several times a day. Particularly to those new to email marketing it sounds like one of those daft words that are invented just to make those who know what it means sound clever.]]></description>
		<link>http://www.mailingmanager.co.uk/blog/deliverability-an-explanation-part-1</link>
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		<title>Email Marketing – The Newbie Guide to Optimising for Mobile</title>
		<description><![CDATA[Even if you have only been using email marketing for a short time, you are almost certain to have come across blogs and articles talking about why you should be optimising your email marketing campaigns for mobile devices.
Mobile and in particular the arrival of smartphones and tablets has changed the way in which email marketers [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-optimising-for-mobile</link>
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		<title>Email Marketing – The Newbie Guide to Looking After Subscriber Data</title>
		<description><![CDATA[So far in our guide to email marketing for newbies, I have covered topics such as spam, calls to action and the unsubscribe process and there is more to come on other aspects of email marketing, but today’s post looks at an area that isn’t always given the importance it merits – protecting their subscribers&#8217; [...]]]></description>
		<link>http://www.mailingmanager.co.uk/blog/email-marketing-%e2%80%93-the-newbie-guide-to-looking-after-subscriber-data</link>
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