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Jun3rd
Call to Action Series: Case Study – Boomerang Rentals Posted by Alex Fenwick on June 3, 2011

I’m halfway through my Call to Action series blog posts about how you can improve your call to actions, and to back up my claims I always link to working examples of success stories as part of it.

In this post though, we’re going to go a little closer to home and use one of our own customers as a working example; Boomerang Rentals.

We thought we’d give them a hand in selecting the variables for their new email marketing campaigns and between us, came up with the following variables:

Day to Send Placement of main CTA Wording of CTA

The first factor is something which I always have to myth debunk to our customers; there is no such day that is the best for [...]

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May18th
Call to Action Series: Wording Posted by Alex Fenwick on May 18, 2011

The second part of an extensive look into the attributing factors that can affect your call to actions' performance.

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