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Jan10th
Email Marketing: Landing on your Feet Posted by Alex on January 10, 2011

It’s important to remember that great email marketing doesn’t involve the email alone. You can get a great open rate and click through rate but if the landing page doesn’t deliver, all that effort will have gone to waste.

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Nov24th
Tips for a direct email marketing campaign Posted by Alex on November 24, 2010

When it comes to direct email marketing there are a few simple tips that can bolster the success of a campaign.

Spam filters can stop a campaign dead in its tracks. One way to get past this is to remind customers to add you to their ‘safe’ list, but also partner with a direct email marketing provider which knows how to get past spam filters by having a good relationship with ISPs.

The subject line greatly affects deliverability and the likelihood of being read. Certain words trigger spam filters, so avoid anything with the words ‘free’ or ‘offer’, for example. A good direct email marketing provider will know which words to avoid, [...]

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Nov16th
Facebook to Launch Email Client – World To Change FOREVER. Or not. Posted by Alex on November 16, 2010

Of late, the world of web marketing has been abuzz with rumours about Facebook’s imminent announcement of its brand new email client for its users. Essentially, the story goes, they’re going to open up their existing service, which presently only allows emails between Facebook users, and allow people to send and receive without even having to open up another window. Heaven forefend any of us have to suffer that hardship.

Reportage of this ranges between it being the death of Gmail (and all other non Zuckerberg systems), the death of spam, or just a total non event. Of course, the truth will likely be somewhere in between. What we’ll probably see is a more user friendly email [...]

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Apr21st
The Future of the Socially Aware Email Marketer Posted by Alex on April 21, 2010

Email Marketing, as with any technology based industry, is constantly evolving. Recently though, through major software releases and changes to protocols from ISP’s, it has become a bit clearer what the future has in store for the email marketer.

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