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When it comes to direct email marketing there are a few simple tips that can bolster the success of a campaign.
Spam filters can stop a campaign dead in its tracks. One way to get past this is to remind customers to add you to their ‘safe’ list, but also partner with a direct email marketing provider which knows how to get past spam filters by having a good relationship with ISPs.
The subject line greatly affects deliverability and the likelihood of being read. Certain words trigger spam filters, so avoid anything with the words ‘free’ or ‘offer’, for example. A good direct email marketing provider will know which words to avoid, [...]
Of late, the world of web marketing has been abuzz with rumours about Facebook’s imminent announcement of its brand new email client for its users. Essentially, the story goes, they’re going to open up their existing service, which presently only allows emails between Facebook users, and allow people to send and receive without even having to open up another window. Heaven forefend any of us have to suffer that hardship.
Reportage of this ranges between it being the death of Gmail (and all other non Zuckerberg systems), the death of spam, or just a total non event. Of course, the truth will likely be somewhere in between. What we’ll probably see is a more user friendly email [...]