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Aug27th
List Purchasing – It’s not just bad for you…
Posted by Alex on August 27, 2010
We here at mailingmanager are great lovers of two things – correct email marketing and the livelihood of our furry friends. This is why we have joined up to EMAPP (Email Marketers Association for Puppy Protection).
It has recently come to our attention that every time someone uses a purchased mailing list, a puppy dies. The use of list purchasing is not only bad for puppies, but also very harmful to your company.
Emails sent to purchased list are very rarely welcomed by the recipient. Yes, the campaign will raise awareness of your company but not in the way you are hoping. Instead, it cheapens your brand to a great deal of the list – think of it like a phone call on your lunch [...]
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