When sending an email with Mailing Manager you can set your own “from address” so that email will appear to be from that address. In this scenario the email is coming from the Mailing Manager servers however some spam filters will be able to recognise that the email address does not belong to those servers. Email authentication solves this problem. All you need to do is add some information to the DNS records for the domain that you wish to send from. This will identify Mailing Manager servers as servers which are legitimately allowed to send email on behalf of the domain.

There are two methods of authentication: Sender ID and DomainKeys/DKIM. Many recipient servers or ISP’s use either one or a combination of both to judge an email so it’s important to ensure both methods are support and working correctly.

In order to authenticate a domain you need to have access to the DNS control panel for your domain. If you purchased your domain through a hosting company, the control panel you use with this company should have facilities available for you to add details to your DNS records. Sometimes this can be handled by your internal IT department or the Company that manages or produced you website for you. You may choose to create a new domain specifically for sending emails, if this is the case contact us on 0845 468 1525 and we can host and setup the authentication for you.

Why should I get this done?

Many spam filters use authentication as part of their filtering process. Although not being authenticated does not automatically cause you to get junked, however it certainly helps if you can avoid these filters altogether. By allowing Mailing Manager to be a legitimate sender of your email you definitely will have a better chance of being delivered.

Authenticating a domain

First you will need to ask us for the information to insert into your DNS records, simply send us an email to support@mailingmanager.co.uk specifying the domain you wish to authenticate. We will then send you an HTML file with all the relevant information.

Tags

deliverability | email marketing campaign

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