Articles
So today I got an email asking me to join in a protest against Outlook 2010 and its use of the MS Word rendering …
Judging Welcome Email Campaigns
I have found that welcome email campaigns can be a bit of a hit or miss affair; something I have learnt over the past …
How bad is it to just use Image Based Emails? And….The distortion of the unique open statistic
So we’ve been having a little test of things in the mailingmanager towers over the past week or so and thought we’d pass on our …
Press Release: Mailingmanager and LCN.com form Partnership to offer free credits to LCN customers
mailingmanager has today announced a strategic partnership with one of the UK’s leading web hosting and domain name providers in the …
Is your content up to scratch?
Many of my posts always say only send an email when you have something relevant to say. The problem is, a lot of …
With a large influx of new email marketers this year, we are bound to see a lot of people jumping into this without …
Offering More to Your Subscribers
This year, as I’m sure you all know, will see a sharp increase in companies using email marketing. It doesn’t then take a …
Making your emails more relevant is the key to 2009 email marketing. The way you sign up new subscribers can be altered to …
Preference Centres & Positive Unsubscribe Processes
A while back I did a post about changing your unsubscribe process. I thought it was about time I revisited it to look …
New Year, New Email Marketing Campaign
People are suggesting that this year will be a competitive year to say the least in the email marketing world. I’m sure you may …
A recent survey got me thinking. It said that 61% of students (I presume that means 18 and under) “never” or “hardly ever” …
A recent post by Mark Brownlow really interested me. It essentially outlined what Spam actually meant to the recipient. I think it is well …
Tempting those recipients to forward it on….
I received an email today that I was very impressed with. It was from ONETrueSaxon, and impressed me for a couple of reasons. Firstly, …
Judge Your Email Marketing Life Cycle
I was thinking the other day as I was on the hunt for a new laptop about how long an email campaigns life cycle …
I’m sure if you’re a regular reader of these blog posts, that you will have heard me say this many times – make sure …
Landing Pages: Second Impressions Count
Open rates looking good? Click throughs’ quite high? Still wondering why you’re not converting enough of these into sales? It might be worth …
5 Tips to making sure your campaign starts successfully
As someone who works for an ESP, I see a lot of customers come in and start their campaigns completely on the wrong …
Battle of the Record Labels: The Final Results
I was hoping this was going to be an interesting battle between the remaining record labels. I was hoping to see …
The Absolute Beginning The width of your email should be at a maximum 650px wide. This is so the subscriber …
10 Golden Rules Of Email Marketing
1. Planning Putting in the effort pre-campaign can be the dividing line between a successful and an ineffective campaign. Make sure you have meticulously …
Following on from Jupiter Researches findings about irrelevant email marketing messages can alter consumer confidence I thought it best to revisit an old …
Using Personalisation Fields as a Validation Method
I recently received an email from a major company outlining some changes to the way they’d be sending me emails. …
Battle of the: Record Labels – Round 1: Sign Up
In this series I will be looking at certain industries and judging them on their email marketing campaigns, from sign up to …
As I read up on the latest report about subject lines (find it here) I thought I might as well look through my …
Next - Disappointingly Average
Yesterday, I described why I was impressed with the betfair email I received last week: Inventive design, eye-catching, clear call to action and …
I received two emails last week that provoked me to do another review blog; both for different reasons. First up is an email …
Design Tips To Make Your Campaign Thrive
People make quick judgements, whether you like to think you’re open minded or not, you will still make an initial judgement on something/someone …
Within your list you will have a number of different groups; there will be the regular openers who trust the quality of your …
Forward to the Future: viralability
I’ve read a couple of blog posts recently that turned out to be a bit of an eye opener and have really …
I thought I’d be nice and give you some important dates for the summer period. See if you can relate some of these events to …
5 Tips to increasing Active Subscribers
These tips aren’t just about getting a vast amount of new subscribers, they’re designed for you to get a healthy list of active and …
The good, the bad, and the…well, that’s it really
I signed up for two clothing companies email campaigns not too long ago, and I have to say that it has been a mixed …
Starting your Email Campaign on the right foot
As more and more companies turn to email marketing, it’s probably best to return back to the main factors in email marketing that …
Revisiting the use of Transactional Emails
A little while ago I wrote an article about using transactional email as a promotion tool. I wrote the article and then just …
Making subscribing and unsubscribing work for you
The subscribe and unsubscribe process can often be overlooked. People can sometimes just be so desperate to get those names into their database …
Issues sending to business addresses?
After a recent dispute with someone I started to think about the different factors you need to consider when sending to business addresses. With webmail …
With the League Cup Final Coming…
.img1 { padding-right:10px; } I received this email into my inbox today and was quite impressed …
3 Signs that your campaign isn’t working (and how to fix it)
This article will have links to previous posts I have created throughout it that go into further depth about certain subjects. I …
Go on, send it to a friend, please?
“Send to Friend” in emails can be very useful in not only spreading your message but also in expanding your list with customers who are …
Using mailingmanager to improve your: open rates
Well it’s another one of those helpful tips blog posts again. Though I will be using mailingmanager as the loose basis for this …
Are we stepping back in design?
.img1 { padding-right:10px; } Following on from my last post and a post I read on Mark Brownlow’s blog, I’ve started to wonder if we really are going …
The changing attitude of the facebook generation towards email
It wasn’t too long ago that social networks didn’t exist. You actually had to speak to one another, in person. The quickest, cheapest (and well, …
Yes, I know, more list hygiene…
I know I keep going on about this but I do feel it is really important to keep your list well maintained. This article by …
Oiling the Links for your 2008 Email Marketing Campaign
When analysing your companies’ latest email campaigns performance you have a number of factors to look at that will determine how much of …
I read a recent Mark Brownlow blog and thought that I should probably pass on this information to all of you…. I have outlined in a …
How to use Mailing Manager to improve your: Market Research
Using mailingmanager has its obvious benefits that I’m sure all of you are aware of. What we thought we’d do was offer you some tips …
Normally, as a company moving into email marketing you have to make a choice. Do you choose to have your own in-house system or do …
Using Transactional Emails as a Promotional Tool
If you think about it, transactional emails are an email marketers dream. They’re guaranteed a high open rate, the recipient will already be interested in …
The Future of Email Marketing?
With Google announcing their new IMAP accounts for customers, we thought it best we start to look towards the …
Improve your Email Marketing Campaign
After another busy week at mailingmanager towers, we were left wondering what we should base this week’s newsletter on. “Why don’t we do something different …
When Plain Text can be more effective than HTML
Ok so we all know about the text vs HTML debate that has gone on forever (If you don’t know about this, the answer is …
Writing Effective Subject Lines
Okay, so I told you in a previous blog that the email subject line is very important. This time I’m going to help you a …
Using Welcome Emails Effectively
A welcome email is the first point of contact from you to your recipient and can be a very effective message if thought about properly. As …
Back from the Dead…..Well, the flu…
And I started to catch up on the latest blog posts from the email marketing world. I found a great article which highlighted the advantages …
List Hygiene and the Consequences of Unclean Lists
It’s one of those things that like the email subject line, can be a bit of a second thought in your email campaign construction. But …
Beginners Guide to Email Marketing
I know how daunting it can be to walk into a new subject and try to get to grips with it all straight away. …
As we continue our ongoing challenge of figuring out what exactly triggers spam filters we came across a few new ones and some ridiculous rules …
Mobile Marketing: Does your company need to consider it?
It’s starting to become a much more prominent subject in the email marketing world, and for certain companies could very well improve your …
The Importance of the Email Subject Line
You have spent ages writing a well worded, perfectly designed email campaign. You sit back, proudly, and marvel at your work. But then you notice …
Getting through the Spam Filters
So how do we get through the spam filters? Well the first thing to say is DON’T SPAM! Hopefully at this point the people that …
The Checklist Before your Campaign
The Checklist for a Good Email Campaign I was reading a blog on the EEC by Jeanniey Mullen earlier which brought up an interesting checklist …
Christmas is coming…. So summer is barely leaving us and we’re already talking about Christmas. In the business world though, this is an important time of …
I just realised I hadn’t actually introduced this blog. Basically, I’m writing primarily for the users of our systems, to try and help …
My thoughts on Unsubscribe Links
I received an email earlier from a company I no longer wanted to receive emails from but knew I had opted in …
It seems to happen more and more that newsletters have to sacrifice the design for a better guarantee of inbox delivery. Unfortunately this isn’t going …