Case Studies
Climb Magazine are the nations leading climbing publication. They required an Email Service Provider to start their online marketing campaign. They have two different groups of audience; newsletter subscribers and advertisers.
Requirements
Needing to promote to both new subscribers and advertisers they required a diverse email marketing campaign that could be adapted to suit each audiences specific requirements.
As the Climb staff didn’t have an email marketing specialist in their team they also required assistance with the technical side of the marketing campaign.
The Solution
Climb used mailingmanagers’ creative team to design a bespoke newsletter for their email marketing campaign. The creative team also took into consideration all content limitations that the various web based and business email filters posed to ensure the deliverability of the campaign was of a high standard.
mailingmanagers’ reputation and deliverability experts also installed email marketing best practices into the Climb campaign to ensure that not only did they receive a good response to their initial campaigns but that there email marketing campaign would build upon the initial foundations that had been created. Climbs’ campaign will increase in size and reputation, which will ultimately lead to a higher success rate.
Two little boys are an award-wining online retailers. They required an Email Service Provider that incorporated every aspect of managing an email marketing campaign to assist them in their online promotional campaign.
Requirements
As far as design went, Two Little Boys were more than capable of creating innovative emails for their campaign. What they really required was technical support as they were new to the special requirements that email marketers face.
The Solution
The technical team started by helping the Two Little Boys team acclimatise themselves to every aspect of the mailingmanager system. They also offered advice on how to get the most out of the system and even assisted in setting the groundwork for Two Little Boys’ online campaign.
The mailingmanager deliverability team offered helpful advice on how to improve and maintain a high standard in their email campaigns that would see the delivery rate increase in the long-term and mean a healthy promotional campaign.
'A perfect, cost affective solution for our small but rapidly growing online retail business. Brilliantly put together with second to none after care (or hand holding as we like to put it!) You have made the process painless and successful. Thank you.'
Jen Outlaw
Two Little Boys
The Urban Shop are a worldwide clothing retailer. Based in the UK, they stock some of the worlds leading and upcoming urban clothing labels and have customers around the world.
They needed to reach their customers through a different channel to further generate sales and increase exposure of new lines of clothing coming in. As all previous customers of The Urban Shop had to register their addresses with them, they had a large and attentive mailing lists ready for their disposal.
Requirements
They needed a way in which to communicate with customers in a way that wouldn’t intrude, whilst at the same time offer a way to keep up to date with new clothing lines and developments at the store.
Solution
The Urban Shop already had a good idea of how to market their company so mailingmanager showed them the different techniques that are required to convert their marketing knowledge towards email marketing.
mailingmanager worked alongside The Urban Shop in assisting them in both design and layout to ensure a successful campaign. As the campaign continued, mailingmanager helped The Urban Shop to refine their emails based on previous results viewed in the statistics section of the system. Soon the campaign was seeing much higher open and conversion rates; resulting in higher like for like sales on previous months.
Quick Formations are a professional company formation and company secretarial service with 85% of their business is conducted through their website ordering facilities.
As a quickly expanding company, the main focus of their efforts was on the day to day running of the company. They understood though that email marketing was a valuable and cost-effective communication tool that would enable them to keep in contact with their customers.
Quick Formations decided to hand over the email marketing control to mailingmanagerand took their campaign management service. This allowed the Quick Formations team to concentrate on their expansion whilst letting email marketing professionals take control of their campaign.
The mailingmanager team then constructed and maintained Quick Formations campaign taking into account the varying and changing factors that surround email marketing: deliverability, design limitations, sending reputation and authentication.
The Quick Formations newsletter has continued to improve due to the mailingmanager team constantly testing different factors that have seen open rates and click throughs steadily increase.
