Climb Magazine are the nations leading climbing publication. They required an Email Service Provider to start their online marketing campaign. They have two different groups of audience; newsletter subscribers and advertisers.

Requirements

Needing to promote to both new subscribers and advertisers they required a diverse email marketing campaign that could be adapted to suit each audiences specific requirements.

As the Climb staff didn’t have an email marketing specialist in their team they also required assistance with the technical side of the marketing campaign.

Solution

Climb used mailingmanagers’ creative team to design a bespoke newsletter for their email marketing campaign. The creative team also took into consideration all content limitations that the various web based and business email filters posed to ensure the deliverability of the campaign was of a high standard.

mailingmanagers’ reputation and deliverability experts also installed email marketing best practices into the Climb campaign to ensure that not only did they receive a good response to their initial campaigns but that there email marketing campaign would build upon the initial foundations that had been created. Climbs’ campaign will increase in size and reputation, which will ultimately lead to a higher success rate.