Monthly Archives: September 2010

According to a survey conducted by the Round2 Communications, the marketers have shifted their preference considerably towards the digital marketing, for example, email marketing and other means through social media, during the economic recession.

Email marketing still leads the chart as a useful medium for internet marketing and beats other social networking sites in terms of marketing for e-commerce. A survey undertaken by Econsultancy reveals that email marketing still find its relevance, and is more preferred as a means of marketing over most of the social networking sites.

According to a study conducted by ExactTarget, 40 per cent of the consumers visit different social networking sites like Twitter and Facebook for supplementing the information, news or special offers and deals, which they receive through email marketing.

According to a survey undertaken by Silverpop, 40 per cent of the email marketers are determined to increase their email marketing budget for the year 2010. While nearly half of them, i.e. 47 per cent to be precise said that it would remain the same for them at least for the present year.

New industry reports states that the e marketers are failing to maximize their profits in the Internet sector through email marketing. The e marketers are facing challenges while applying different methodologies to track their emails.

Reports of Direct Marketing Association (DMA), states that, UK’s internet/ email marketers are failing to utilize the necessary tools required to measure the quantity of sales generated by their email marketing campaign. The reports by DMA Email Marketing Council’s fourth annual National Client Email Report, states that just 46 % of the email marketers are aware and keep record of customer’s journey from opening the email till the purchase is made and sale is closed. Rest 54 per cent of the client email marketers doesn’t seem to keep a track of their sales made through this email marketing process.

Several small business programmes are being started by the email marketers to help the small businesses establish through the online medium of email marketing. These programmes will help the business grow using dynamic ideas, incorporated with email contents. These programmes offer lucrative business prospects for small business houses, with low spending capacity. The ones which mostly depend on email marketing as a means of promotion for their marketing campaigns, for them this programme is highly effective.

Experts claim that social media is responsible for increased response through email marketing campaign. The two channels together, that is, email marketing incorporated with the social media sites like Facebook and Twitter is sure is bear sweet fruits.

With immense competition in the web market, the e marketers are applying new techniques everyday to stand out in the crowd. Their new strategy to make their email marketing campaign a success is the incorporation of video in the email for promotional purposes.

According to a survey 61 per cent of the e marketers are now building strategies to conduct their email marketing campaign through thorough research by conducting two to three or more calls to action by their emails. The fact remains that over 67 per cent of the e marketers are getting consistent results through this campaign.