Monthly Archives: November 2011

As we move towards the end of yet another turbulent year for businesses, it’s refreshing to learn that despite the gloomy economic situation, for email marketers in the UK, things could be starting to look up. A recent report published by The Direct Marketing Association’s (DMA) found that in the second half of 2010, click-through [...]

Online firms have been urged to monitor their email recipient engagement levels in the run-up to Christmas with a view to boosting their prospects during the festive season. Writing for Econsultancy, Tim Roe claimed that a company’s activity in the weeks and months before the holiday is just as important as what they do when [...]