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There are many that believe email will begin to lose its potency as a marketing tool due to the rise of mobile and user preference for social media, but if recent reports are anything to go by, it appears nothing could be further from the truth.

In the current economic downturn when many businesses are looking to make cuts and savings wherever they can, it would seem that for some, email marketing budgets won’t be amongst the casualties. The continuing versatility and effectiveness of email marketing, its comparatively inexpensive operation and ROI potential has made it one of the most if [...]

As we move towards the end of yet another turbulent year for businesses, it’s refreshing to learn that despite the gloomy economic situation, for email marketers in the UK, things could be starting to look up. A recent report published by The Direct Marketing Association’s (DMA) found that in the second half of 2010, click-through [...]

Online firms have been urged to monitor their email recipient engagement levels in the run-up to Christmas with a view to boosting their prospects during the festive season. Writing for Econsultancy, Tim Roe claimed that a company’s activity in the weeks and months before the holiday is just as important as what they do when [...]

With the launch of the new Facebook application, Facebook Places, the emerging geo social network marketing has experienced a heavy boost. One of the best location- based service provider Echoecho has claimed that, because of this Facebook application, that rate of its software download has increased more than 10 times. This proves that with the increase in the popularity of different social media, the rate of sale in increase at direct proportions, thereby increasing sale. Therefore, social media can be rightly considered as a great source of e marketing.

Email marketing is getting misinterpreted for many of us. Many are implementing these unique tools in hasty methods. The consequences are adversely affecting major sectors of the European marketers. Several of these corporate bodies report of revenue lose incurred under the process. The return path experts point out the gross errors made by most of the business holders. They indicate misleading email counts made over a period of time. This would include wrong readings made about the emails viewed in due course of time. It has been said the most of the emails generated through the bulk email software actually get filtered out into the spam folders or are removed with the help of ISPs. The return path researches sum up that at least one sixth of the generated promotional emails never reach the determined mail boxes of the targeted individuals.

Small and medium size enterprises prefer reacting to email marketing campaigns flooding their inboxes in a special way. They actually read it, for they know it is going to remain forever in their mail account and can be referred to for future correspondence. The response is rather low if one is willing to talk in favor of telephonic marketing or even in the case of DM recorded piece. The later is strongly supported by reports from SME Voice study conducted by the B2Group and the DMA.

Since the evolution of computers as a potent medium of communication, email marketing has been a major contributor for the e marketers to meet their business targets. Email has been a very powerful medium to market your products and services, to the potential as well as the existing customers through the virtual medium. But it would be surprising for you to know that, one of every five emails sent by the marketers don’t get through the customer’s inboxes. In this way, the efforts that the e marketers put to make their email marketing campaign successful, becomes somewhat ineffective.

A new survey by Silverpop shows an across-the-board increase in 2010 budget of about 40% email marketing companies. Among the rest, around 47% plan to hold their budget allocation to that of the previous year. Over half – about 52% of businesses engaged in email marketing services expressed that one of their primary business strategy is to broaden their loyal client base. Respondents amounting to 51% asserted that their email campaigns are meant to increase revenue in 2010, a goal agreed by 65% of companies with large budgetary allocation.

One sure indicator of the health of any business is the return on investment or ROI. All companies base their business strategies so as to achieve a higher amount of ROI. For companies engaged in some form of e-marketing, use of an effective communication tool is imperative to broaden their consumer base and highlight the brand image. Till recently the choice of such medium has been the company website and the email. Of these two, the latter has proved to be more potent. Lately, business houses have been provided with another option to reach the customers – the social networks. Social channels have come up in a big way with sizable following and the more popular among them even posing as some sort of a threat to companies like Google. So it was natural for e-marketers to utilize this form of communication with the hope that it will prove to be equally, if not more, than email or company website. Unfortunately statistics tells us otherwise.