Based in the UK CALL: 0845 468 1525
It’s not an easy task to zero in on a great email subject line for your emarketing campaign. There aren’t any sure shot step-by-step guidelines that’ll ensure success at any point of time. However, if you get it wrong, despite the monstrous effort you might have put behind your email body, your email campaign is going to come down at the rate of knots. Where the odds are stacked up so high against you, it’s crucial that you know how to create the perfect subject line.
Getting the right subject line is even more vital for B2B emarketing campaigns since the intended readers hardly have time to spend on reading random emails. Another important reason to achieve perfection in writing the subject line is that emails that look like spam will invariably be deleted by the receiver or will be filtered even before they reach the inbox. Here are some tips on how to create the most effective subject line:
Lure the reader – Give the reader just enough to attract his attention but don’t show him everything in the subject line; compel him to open the email.
Reveal your company name – Tell the reader who you are instantly; this is especially vital if the reader already has had some sort of association with you.
Tell him it’s meant for him – It’s always a great idea to include the personal details of the recipient, e.g., name or some enrolment number; that’ll make him feel special and give him that bit extra to go for it.
Keep it crisp and to-the-point – Don’t exceed 50 characters including spaces. A long subject line doesn’t help; include all necessary details but take care that your entire subject line is displayed.
Avoid spam keywords – Spam key words such as “free” in the subject line can lead the filters to regard your email as spam. Avoid using those; if you have to use these, don’t punctuate or capitalize them.
Avoid excess punctuation – too many exclamation marks and inverted commas can annoy the reader and confuse him as well; keep the use to a bare minimum.
It’s a given that you need time to find the subject line that works best for your email; campaign. Try one, and change it in your next campaign if it fails to work. Keep in mind that what works for one may not work for another. Find and zero in on the ones that generate the maximum clicks for your email marketing campaign.
