Mobile E-Marketing

Recent trends show that the email inbox of the customer base is gradually becoming mobile. The small business owners need to be aware about how these handheld devices contribute to their online marketing strategies. As expected, the smartphone has been a huge hit among people in the recent years. The Apple iPhone and its close cousin in the iPad have made email on the go easier than ever.

Microsoft decided to get a survey done into the use of communication channels. Out of the more than 1,000 professionals quizzed, almost half confirmed that email usage has increased by leaps and bounds last year. Technology giant Microsoft recently commissioned a survey of more than 1,000 business professionals about their use of varied communication channels. Not an element of surprise involved in the findings that mobile messaging and social media has ruled the roost; however, a mere 4% had reduced email usage because of that.

Hence online marketers have decided to go ahead with strategies that ensure success even in a mobile environment. Here are some of them, which you definitely should take a look at:

Designing your emails – The best thing about mobile users is that they spend a lot more time checking their inbox. This gives you a huge opportunity to present your stuff more vividly. However, bear in mind that the appearance of emails can be very different on a tablet or smartphone screen as compared to the typical computer screen. Design your email accordingly. Touchscreens are the order of the day; so ensure that the buttons you provide in your mail are large enough for the user to click on easily.

Choice of the subject-line – This is extremely important, since this determines if the user becomes interested in reading your mail at all. This is your “shop window” and make sure you put your best foot forward while writing it. Remember that in the mobile setting space is limited; so rule out long and descriptive subjects. Try five words or less of something catchy, and it should work.

Image processing – Get your images as compressed as possible since the time those take to appear might well make or break your effort. Also ensure that your message is clear even without images, since certain devices don’t support images.

Include social media – Take help of Facebook and Twitter to get going. If used correctly, there’s no better way to enhance your emarketing campaign.