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The email marketing business in UK can be at threat. According to the reports published by Office of National Statistics (ONS), the rate of increase in the number of Netizens in UK is actually going down.
A comparative study, of the following years, indicates that the number of adult internet users in the year 2006 was 16.5 million, which in 2010 just crossed the 30 million mark. If we talk about the percentage, in 2008- 2009 the increase rate was 19.6 percent which went considerable down up to 13 percent in 2010. While the marketing business over internet is thriving, this could be quite despairing news for the email marketing field of UK.
The use of internet amongst the UK citizens are limited and the growth rate in the percentage of internet users is going down considerably as compared to the statistics of last four years.
This is becoming a cause of concern for the UK government, as their effort to bring more Britons online is proving to be a failure. And for the e marketers as well this is not a very soothing news. The email marketing business in UK can be at stake altogether.
More shockingly around 9.2 million Britons have neither used internet nor they are too keen to use it, amongst them are some who are not that computer savvy overall. The Office of National Statistics report states that out of 62 million UK populace 9.2 million have never used internet. This further means that one out of every seven British population is ignorant of this internet marketing or email marketing medium.
Where the top most industries of the world are carrying out their marketing campaign along this web medium through email marketing, the people in UK seem a bit reluctant. The trend shows that 97 percent of the degree holders are regular internet users, while 98 percent of the Britons earning more than £41,600 have used internet at least once. However, the ones using internet almost every day amounts to more than 30 million, with one third mobile internet users.
A spokesperson of ONS stated that UK has shown signs of improvement since 2006, in regards to the use of internet, but it still they are behind being online completely.
Thousands of e marketers are nowadays following the email marketing trend to reduce their marketing expenses, but with this report of ONS they will surely be disappointed.
