Email Marketing News – Mailing Manager

What’s the future for email marketing?

Technology moves at a fast pace and email marketing is no exception. 2013 promises to be an exciting year of developments, so it’s important that your company knows how to stay on track. Here are some factors you should think about. Social ROI Email and social media marketing are working together. Monitoring how social media sites such as Twitter or Facebook are providing conversions is a good way to see if social media is giving you the results you need. This is important as email
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Posted by Adam Croft

The New Inbox……

I think that all the email marketers of today will unanimously agree that it is the corner stone of digital marketing. Email marketing is the tool that keeps your customers connected with your brand and continually fuels the growth of all the mobile and social applications and platforms. Email marketing is here to stay and is constantly evolving in the ever increasing, crowded digital world that most of us are familiar with and use every day. Email isn’t just email anymore; it’s a powerful
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Posted by Beverley Silvester

Businesses Will Benefit by Using Social Media and Email Marketing Together

As the email marketing adoption continues to grow, more email addresses are expected in 2013, and statistics prove it is still the preferred marketing channel for communication with consumers. This means that the email marketing method will become even more important for all businesses and particularly the small businesses as they also now realise it is the key element in social media marketing results. Using social media and email marketing together is the way forward for campaigns, resulting
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Posted by Beverley Silvester

Valentine’s Day 2013 sees double digit increase in email marketing volume

Email marketing has seen a 16% increase in volume this Valentine’s Day compared to last year according to Elite Email, the number one email marketing software and newsletter solution. Traditionally Valentine’s Day is always a busy ‘high volume’ day in the marketing world as people try to sell their products to their target market. This year however has seen an incredibly high spike, considering that the increase from that day in 2011 to 2012 was only 7%. The fact that there has
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Posted by Adam Croft

What will be the measure of your email marketing goals?

Before you start devising your email campaign it’s important to know what you’re going to measure its performance against, both in terms of the present and the future. Generally there are two types of measurements to consider and you should take these into account when setting your future email marketing goals. Internal measurements or benchmarks include the data from your own email marketing campaign such as click-through rate, open rate, bounce rate, etc. All of these provide you with
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Posted by Adam Croft

What happens if you’re accused of being a spammer?

It happens. Many people still don’t see that email marketing is a perfectly legitimate and legal form of advertising. So, if you’ve followed all the rules and someone still claims you’re a spammer and threatens to report you, what should you do? Nothing! You’re in the right! There are, however, a number of ways to avoid this ever happening in the first place. Don’t ever buy lists from other people; always collect your own data. Ensure that when a new subscriber signs up, they
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Posted by Adam Croft

What Lessons Have Been Learned From 2012?

All through 2012 the introduction of more tablets and smartphones has proved the predictions made by the experts in the field to be correct. For 2013 it has been predicted that new innovative tablets and smartphones will continue to evolve resulting in even more email messages will be opened some kind of mobile device. It seems a certainty now and not a prediction that mobile devices will certainly take the lead for reading emails over desk top computers. The tablet is the main reason for
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Posted by Beverley Silvester

Email marketing expenditure to rise according to the DMA

The Direct Marketing Association has discovered that ‘Over half of business to business and business to consumer brand marketers surveyed are confident that their email marketing spend will rise this year’. Due to modern technology, companies are finding various ways in which to take their marketing strategy. Different audiences may require specific promotional strategies and so organisations are now reaching consumers around the world who are finding more data opportunities which bring
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Posted by Adam Croft

Retarget Your Email Marketing List Using Performance Display for SEM

When Yahoo, Google and MSN offered the introduction of basic display, many search marketing teams were able to specify the exact parameters to identify their prospects. Search engine marketing or SEM has been around for years and each year the competition for keywords gets harder and more expensive increasing the cost-per-click (CPC) numbers across the board. Many search marketers still work with the creative limitations they had back in 1996 with text-only ads, but they don’t have too!
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Posted by Beverley Silvester

How will you maximise your email marketing campaign in 2013?

It’s the start of a new year and with that comes fresh plans for marketing campaigns and innovative ways to promote your business. According to recent figures by the Direct Marketing Association (DMA), approval ratings for email marketing have hit an all-time high and the results of their 2012 Email Tracking Study indicate that more than 2 in 5 people (43%) are signed up to 10 or more brands. This is good news for email marketers as they head back to work in 2013. It means that more people
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Posted by Adam Croft

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