Email is the most versatile communication method available. Many people never look beyond email marketing as a direct replacement for direct marketing, but its uses can go far beyond attracting new business.

Email marketing systems can be used to inform, promote, collect market research, analyse consumer trends and build your organisation’s brand. Having an email marketing system can significantly improve your company’s marketing and promotional abilities.

If that alone hasn’t opened your eyes to the possibilities of email marketing, then take a look at the other advantages it could provide for your business.

Email Marketing is the Cheapest

Compared to other marketing methods, email marketing is the cheapest on several levels. As there is no physical material required, the initial start-up cost is virtually nothing. Regardless of how large your company is, there is no need to utilise several members of staff or accumulate man hours, because a successful email marketing campaign can be run from one computer by one person.

ROI is Higher than any Other Form of Marketing

For years, email marketing has been the single highest earning marketing strategy.. It has been worked out that on average, for every dollar spent on email marketing in 2007, there was a return of $48.56. The market rose to an estimated value of £11.2bn in 2007 and continues to rise as more companies turn to email marketing. If the campaign is carried out properly, it could generate a very high return.

Instant, Measurable Results

Unlike any other direct marketing, email marketing has the tools to instantly gauge the response to your campaign. You can view in-depth information with an accuracy that allows you build an individual profile with the results.

Professional Campaigns Created Easily

No longer do you need a team of technical designers and specialist software to create your own professional looking marketing campaign. Good email marketing systems will come with in-built WYSIWYG editors that will create the HTML coding for you so you can just concentrate on the design.

Personalisation without the Effort

Making each email personal to the recipient could make the difference between them following up an enquiry or discarding the message. With email, you can personalise every one you send with just one click of a button. Additionally, you can go into much further detail than just a first or last name. Why not try including a recent item they’ve purchased, and then offer them related items?