Why email marketing?
Email is the most versatile communication method available. Many people never look beyond email marketing as a direct replacement for direct marketing, but its uses can go far beyond attracting new business.
Email marketing systems can be used to inform, promote, collect market research, analyse consumer trends and build the branding of your organisation. Having an email marketing system can improve your companies marketing and promotional abilities vastly.
If that alone hasn’t opened your eyes to the possibilities of email marketing, then take a look at the other advantages that email marketing has.
Email Marketing is the cheapest
Compared to other marketing methods, email marketing is the cheapest on several levels. As there is no physical material required, the initial start-up cost is virtually nothing. Furthermore, there is no need to dedicate several members of staff and man hours to email marketing as all of it can be done from one computer. It doesn’t matter how large a company you are, a successful email marketing campaign can be run from one computer by one person.
ROI is higher than any other form of marketing
For years now, email marketing has been the single highest earning marketing strategy. It has been worked out that for every dollar spent on email marketing in 2007, you get a return of $48.56. The market has rose to an estimated value of £11.2bn for 2007 and will continue to rise as more companies turn to email marketing. If the campaign is carried out properly, it could retrieve a very high return.
Instant, Measurable Results
Unlike any other direct marketing, email marketing has the tools to instantly start to gauge the response to your campaign. You can view in-depth information with such accuracy that you can build an individual profile with the results.
Professional campaigns created easily
No longer do you need a team of technical designers and specialist software to create your own professional looking marketing campaign. Good email marketing systems will come with in-built WYSIWYG (What You See Is What You Get) editors that will create the HTML coding for you so you can just concentrate on the design.
Personalisation without the effort
Making each individual mail out personal to the recipient can be the difference between them following through an enquiry and discarding the message. With email, you can make each email personalised with one click of a button. Furthermore, you can go into much further detail than just first or last name. Why not try including a recent item they’ve purchased, and then offer them related items?
