mailingmanager Blog

Mar 23
Outsource Email Marketing

Ah, email marketing.  For some time, this has been the bread and butter of your marketing.  After all, it is the oldest digital marketing activity.  And it has been through a lot.  Data legislations, new marketing techniques.  Yet it is still effective – despite what the “email is dead” harpies might be crowing.  So, why would you outsource it?

Your company has been doing inhouse since Churchill was in power.

And what can be so difficult about it?

I bet even a


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Feb 19
Email marketing matters

There’s a reason 99% of consumers continue to use email every single day. Even in the hypercyber age of 2021.

It’s because email isn’t dead.

I’ve used that phrase an awful lot on this blog, I know. But I’ve had to, because email still has a pretty bad reputation.

“Don’t bother emailing me, I don’t check my inbox.”

“I’m so sick of email - it takes up all of my day.”

“We’re using Slack now. Email is pointless.”

“I’ve got 8,981 unread emails


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Nov 30
Covid Christmas

If there’s one task which has proven rather tricky for many businesses during the COVID-19 pandemic, it’s marketing. And now we're looking at our first COVID Christmas.

How on earth can you avoid hitting a nerve during what is arguably the biggest global crisis most of us have ever experienced by continuing to sell your stuff?

The year of creative marketing

Unless you’re a pharmaceuticals manufacturer or face mask designer, people really aren’t gonna give two hoots about


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Sep 4
Making email stand out

Peak sales season isn’t that far off, and for retailers and eCommerce businesses, it’s both a blessing and a curse.

Let’s face it - while there are likely to be plenty of people out there looking for a bargain (more so than ever these days, arguably), the amount of noise being made by your competition will be deafening.

How do you make yourself heard above that din? What can you do to ensure people shop with you rather than the rest?

At times like this, it all comes down to


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