We encounter words every day. Some make us smile while others seemingly make it impossible not to curse. They’re capable of making us cry, laugh, shout or scream, and some can even prompt us to make life-changing decisions. In email marketing, the best words make us buy
. And they’re by far the hardest to find if you’re tasked with writing the copy.
With that in mind, here’s ten quick-fire tips for writing email copy that will engage and convert:
1. Writing as you would for the