Jun 26
For a long while, email marketers demonstrated an almost unhealthy preoccupation with size. Success was often illustrated in a sort of “my list is bigger than your list manner. One of the best things about GDPR is that this is no longer a problem. Nobody is bragging about the size of their list. In fact, smaller contact lists might be better after all.
It’s not the size of the boat…
The best things come in small packages…
Insert size-based idiom here.
All jokes
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Posted by Adam Ward
We all hate goodbyes - particularly when it’s related to a customer who has previously spent a tidy sum yet appears to have vanished into thin air. In fact, sometimes, you don’t even get the chance to say goodbye. This could've been avoided, perhaps just by sending a few customer retention emails.
Return business is vital if you want your company to grow. It’s just as important (if not more so) as new customers, because return business can become a reliable income stream that
What’s are good click-through rates in email marketing? Does it vary by industry? Does a low click-through rate necessarily matter if you’re getting lots of opens?
There’s no hard-and-fast answer to any of the above, but the fact remains that the fewer people who click your email call-to-action, the fewer potential new sales you’ll generate.
So… how can we improve that click-through rate?
