You know the feeling; you’ve received an email from a reputable company - one from which you’ve purchased goods before - but something is chronically wrong. They’ve annoyed you and you don’t want to be their customer any more. And you know what? The reason for this sudden about-turn seems a bit daft on your part, because it relates to a few specific words. Yes there are words to avoid when sending emails.
Words are powerful little beasts. They can make you laugh, cry, happy, sad,