Most of us have experienced this at some stage. You spend ages writing what feels like the perfect email campaign. The absolute epitome of great email content.
You proof read it (eight times). Your colleagues read it. You tweak, adjust and rewrite again until it’s absolutely brilliant. Who wouldn’t
read this profound work of literary promotional art?
Well, as it turns out - no one. You see, a day or two after you’ve pressed ‘send’, you check the stats only to discover that