mailingmanager Blog

Successful inbound marketing campaigns contain many constituent elements. Email is one such element that cannot be ignored. It is still one of the most important facets of a good inbound marketing strategy.

Unfortunately, it sometimes is. I’ve lost count of the number of inbound marketing strategies I’ve seen which include beautiful, well-considered landing pages, viral-tastic social campaigns and a consistent approach to blogging.

But, which completely forget the ‘e’
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For a long while, email marketers demonstrated an almost unhealthy preoccupation with size.  Success was often illustrated in a sort of “my list is bigger than your list manner.  One of the best things about GDPR is that this is no longer a problem.  Nobody is bragging about the size of their list.  In fact, smaller contact lists might be better after all.

It’s not the size of the boat…

The best things come in small packages…

Insert size-based idiom here.

All jokes

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It’s finally getting warmer in the UK, and what better way to dust off any Brexit frustrations you might have than to dream up some summer email marketing campaigns?

The following five ideas will help you drum up new business and increase brand advocacy during the warmer months.

1. Tie-in with national days

Did you know it’s National Fried Clam Day on 3^rd July? And if you’ve booked something important on 16^th August, were you aware it clashes with National Roller Coaster

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We all hate goodbyes - particularly when it’s related to a customer who has previously spent a tidy sum yet appears to have vanished into thin air.  In fact, sometimes, you don’t even get the chance to say goodbye.   This could've been avoided, perhaps just by sending a few customer retention emails. Return business is vital if you want your company to grow. It’s just as important (if not more so) as new customers, because return business can become a reliable income stream that
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