mailingmanager Blog

Jul 19
Anatomy of a successful emailWhat are you doing wrong with your email marketing? Why is no one opening them? Why, when on the very odd occasion they actually do, is the click-through rate always a big, fat 0%? There’s no one-size-fits-all magic bullet for email marketing. However, there are some common practices you can lean on in order to maximise the chances of your hard work being engaged with and acted upon. The problem is that if you don’t follow them, you’ll quickly lose interest. And that’s a
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Jul 19
How to create a voice for your brandI have long considered there to be a strong link between my fiction, poetry, and the marketing materials I write for mailingmanager.  The actual act of writing, editing and drafting are simply the mechanics of producing the text.  What is to be written, edited and drafted takes a great deal more reflection and planning.  A fiction writer will spend a detailed amount of time considering the the personality traits, habits, and the voice of a character.  When I began crafting marketing
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Jul 11
super tips email copy writingWe encounter words every day. Some make us smile while others seemingly make it impossible not to curse.  They’re capable of making us cry, laugh, shout or scream, and some can even prompt us to make life-changing decisions.  In email marketing, the best words make us buy. And they’re by far the hardest to find if you’re tasked with writing the copy. With that in mind, here’s ten quick-fire tips for writing email copy that will engage and convert:

1. Writing as you would for the


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Jul 11
Design the Summer EmailI am one of those typical British paradoxes.  I have been complaining for months that it is too cold.  Throughout the winter and most of the spring, I have shivered.  Vocally and often.  SO naturally when the sun comes out and provides us with a nice heat wave I love getting my face in it.  Providing it is prior to 10am in the morning, and I am wearing a really big hat.  And sun cream.  After that, it is too hot.  I have several fans on me as I melt.  Don't we just love a stereotype. 
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