mailingmanager Blog

Apr 23
Customer retention emailsWe all hate goodbyes - particularly when it’s related to a customer who has previously spent a tidy sum yet appears to have vanished into thin air.  In fact, sometimes, you don’t even get the chance to say goodbye.   This could've been avoided, perhaps just by sending a few customer retention emails. Return business is vital if you want your company to grow. It’s just as important (if not more so) as new customers, because return business can become a reliable income stream that
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Mar 15
click-through ratesWhat’s are good click-through rates in email marketing? Does it vary by industry? Does a low click-through rate necessarily matter if you’re getting lots of opens? There’s no hard-and-fast answer to any of the above, but the fact remains that the fewer people who click your email call-to-action, the fewer potential new sales you’ll generate. So… how can we improve that click-through rate?

1. Have just one CTA

Your subscribers are short on time - they haven’t got the patience
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Feb 12
5 things you should never do with recruitment emailsIf you work in recruitment, you’re probably used to having the door metaphorically slammed in your face when you undertake certain cold calls or inadvertently chase a particular business one time too many. This comes with the territory and is part and parcel of any sales role. Luckily, there’s another technique you can use to increase your chances of placing new candidates.  It's time to start drafting recruitment emails. If you’re not using email marketing in your recruitment
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Feb 11
 Create Targeted recruitment email campaignsRecruitment is among the more complex industries to write email marketing campaigns for.  Unlike many other companies, the problem isn't that they have so many products to write about.  In essence, the recruiter generally has a variation of one main product to offer a client.  What makes marketing for the recruiter especially difficult, is the variety of clients that a recruitment firm has to cater for.  It is important to create targeted recruitment email campaigns. The very worst thing
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