mailingmanager Blog

Mar 15
click-through ratesWhat’s are good click-through rates in email marketing? Does it vary by industry? Does a low click-through rate necessarily matter if you’re getting lots of opens? There’s no hard-and-fast answer to any of the above, but the fact remains that the fewer people who click your email call-to-action, the fewer potential new sales you’ll generate. So… how can we improve that click-through rate?

1. Have just one CTA

Your subscribers are short on time - they haven’t got the patience
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Feb 12
5 things you should never do with recruitment emailsIf you work in recruitment, you’re probably used to having the door metaphorically slammed in your face when you undertake certain cold calls or inadvertently chase a particular business one time too many. This comes with the territory and is part and parcel of any sales role. Luckily, there’s another technique you can use to increase your chances of placing new candidates.  It's time to start drafting recruitment emails. If you’re not using email marketing in your recruitment
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Feb 11
 Create Targeted recruitment email campaignsRecruitment is among the more complex industries to write email marketing campaigns for.  Unlike many other companies, the problem isn't that they have so many products to write about.  In essence, the recruiter generally has a variation of one main product to offer a client.  What makes marketing for the recruiter especially difficult, is the variety of clients that a recruitment firm has to cater for.  It is important to create targeted recruitment email campaigns. The very worst thing
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Feb 4
A recruitment email campaigns is like meeting a partner's parentsRecruitment.  The entire industry is predicated on an almost carnivorous sense of competition.  Almost everyone is up against someone.  Candidates against other candidates for the final role.  Recruiters against recruiters to be the one who begins, and completes, the search.  For the recruiters timing and communication are critical elements. It's all about being perfectly poised to grab that contract and find the future candidate.  The recruitment email campaign is an integral part of
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