You’d be forgiven for assuming that this blog is going to be a stark warning about the perils of using video in email marketing.
You might even think I’m going to convince you not to bother and instead stick with plain images and GIFs.
Nothing could be further from the truth. Video remains (and is likely to for the foreseeable future) one of the stickiest, most engaging forms of content.
So, use it in email marketing you should. Just be aware of the following…
At the time of writing, it’s October. Although, I’m going to admit something: I actually planned this Christmas blog post in September.
This neatly illustrates the point I wish to make. It’s never too early to start with Christmas-based marketing tasks.
I’m guilty. Other stuff got in the way. I prioritised seemingly vital tasks before those that had more longevity and a more meaningful end goal.
In my case, it was providing some much-needed festive email marketing advice