mailingmanager Blog

Nov 15
Using video in email marketing

You’d be forgiven for assuming that this blog is going to be a stark warning about the perils of using video in email marketing.

You might even think I’m going to convince you not to bother and instead stick with plain images and GIFs.

Nothing could be further from the truth. Video remains (and is likely to for the foreseeable future) one of the stickiest, most engaging forms of content.

So, use it in email marketing you should. Just be aware of the following…

Playable Video
Not too early for Christmas

At the time of writing, it’s October. Although, I’m going to admit something: I actually planned this Christmas blog post in September.

This neatly illustrates the point I wish to make. It’s never too early to start with Christmas-based marketing tasks.

I’m guilty. Other stuff got in the way. I prioritised seemingly vital tasks before those that had more longevity and a more meaningful end goal.

In my case, it was providing some much-needed festive email marketing advice


more »
Jul 25

Successful inbound marketing campaigns contain many constituent elements. Email is one such element that cannot be ignored. It is still one of the most important facets of a good inbound marketing strategy.

Unfortunately, it sometimes is. I’ve lost count of the number of inbound marketing strategies I’ve seen which include beautiful, well-considered landing pages, viral-tastic social campaigns and a consistent approach to blogging.

But, which completely forget the ‘e’
more »

Jun 26
Smaller contact lists

For a long while, email marketers demonstrated an almost unhealthy preoccupation with size.  Success was often illustrated in a sort of “my list is bigger than your list manner.  One of the best things about GDPR is that this is no longer a problem.  Nobody is bragging about the size of their list.  In fact, smaller contact lists might be better after all.

It’s not the size of the boat…

The best things come in small packages…

Insert size-based idiom here.

All jokes


more »
DOWNLOAD

Get the latest
email marketing
deliverability guide