mailingmanager Blog

Jan 24
One of the best ways to get your email marketing efforts noticed is to create content that links in some way to trending topics. This isn’t a new tactic. Marketing has always been at its best when it slots effortlessly into current news, events and popular culture. The tricky bit lies in finding the trending topics on which to base your campaigns. A quick scour of the BBC News website might prove fruitful. However there are actually some fantastic, free tools you can use to find
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Jan 24
Spread the love with your Valentines Day Email MarketingThe cards are already in the shop.  You know those pink ones with hearts, unicorns, teddies and saccharine hallmark ballads on the inside.  Facebook will be urging you to "spread the love", and other such clichés.  I may gripe and groan, but I will soon be doing the same with my Valentine's Day email marketing.  So will many of you other eye-rollers who wax cynical about V day. Let's be fair.  Our own opinion of Valentine's day is immaterial.  Valentine's Day has become a massive
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Jan 18
Words to avoid in email marketingYou know the feeling; you’ve received an email from a reputable company - one from which you’ve purchased goods before - but something is chronically wrong.  They’ve annoyed you and you don’t want to be their customer any more. And you know what? The reason for this sudden about-turn seems a bit daft on your part, because it relates to a few specific words.  Yes there are words to avoid when sending emails. Words are powerful little beasts. They can make you laugh, cry, happy, sad,
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Jan 18
Everything you need to know about spam trapsIt's a post-GDPR world.  The data apocalypse has barely been survived. Email lists have been incinerated.  Now, we imagine the streets and cyber-highways teeming with militant police, just waiting for one of us to slip up.  And, your worst nightmare happens.  There's a spam trap in your email contact list.  You need to know where it came from.  What if someone accuses you of spamming?  Will the data-swat team come crashing through the walls? OK, OK.  Enough with the
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