mailingmanager Blog

It’s the time of the year when we all say “I can’t believe it’s nearly Christmas - can you?!”.  How is your Christmas email marketing campaign? If you’re a marketer, the sudden realisation that Santa will soon be squeezing himself down your chimney (hey - we still believe) might be enough to send you into a mild panic about the festive campaigns you haven’t bothered with yet. Don’t worry. No matter which industry you’re in, email marketing will come to your rescue
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Most of us have experienced this at some stage. You spend ages writing what feels like the perfect email campaign.  The absolute epitome of great email content. You proof read it (eight times). Your colleagues read it. You tweak, adjust and rewrite again until it’s absolutely brilliant.  Who wouldn’t read this profound work of literary promotional art? Well, as it turns out - no one. You see, a day or two after you’ve pressed ‘send’, you check the stats only to discover that
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More than ever, the future is challenging to predict.  Everything digital constantly adapts, updates and changes.  More importantly, so do the humans.  Tastes are in a constant state of flux. At once we crave innovation, and yet "retro" and nostalgia have their place.  Email marketing trends in 2019 promise to be very interesting.  Because 2018 was very interesting. Email celebrated her 47th birthday thumbing her nose at the "email is dead" circus once more.  They predicted that GDPR
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A well-thought-out email template design immediately builds trust with the recipient and also provokes impulsive purchases.  An attractive template that is fit for purpose certainly entices prospects and customers to your service.  But is it as easy as throwing some images into a drag and drop editor and pressing send? OK that was an obvious rhetorical question.  There some best practices that should be observed.  You need to be aware that there is a variety of email service providers. 
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