What’s are good click-through rates in email marketing? Does it vary by industry? Does a low click-through rate necessarily matter if you’re getting lots of opens?
There’s no hard-and-fast answer to any of the above, but the fact remains that the fewer people who click your email call-to-action, the fewer potential new sales you’ll generate.
So… how can we improve that click-through rate?
1. Have just one CTA
Your subscribers are short on time - they haven’t got the patience