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mailingmanager Blog

Mar 18
Improving your birthday emailsDo you ever do anything to show your customers how much you appreciate them? Your customers are the lifeblood of your business, so it can be worthwhile, every now and again, to do something that shows them just how important they are to you.In order to show their appreciation to their customers, many companies send emails wishing them a happy birthday. There's a reason why this is such a commonly used tactic. According to Experian, birthday emails have 481% higher transaction rates, 342%
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Oct 23
birthdayAs I've mentioned in some of my previous posts, birthday emails are a great way to make your customers feel wanted and valued. They can also be an excellent tool to encourage lapsed customers to shop with you again by offering a freebie or special discount as a birthday gift. Birthdays are the ideal time to target your customers. People are generally more relaxed on their birthday: it's the one day of the year where you can celebrate yourself without feeling guilty! People are also more open
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Apr 23
Customer retention emailsWe all hate goodbyes - particularly when it’s related to a customer who has previously spent a tidy sum yet appears to have vanished into thin air.  In fact, sometimes, you don’t even get the chance to say goodbye.   This could've been avoided, perhaps just by sending a few customer retention emails. Return business is vital if you want your company to grow. It’s just as important (if not more so) as new customers, because return business can become a reliable income stream that
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Nov 8
Email Marketing Trends 2019More than ever, the future is challenging to predict.  Everything digital constantly adapts, updates and changes.  More importantly, so do the humans.  Tastes are in a constant state of flux. At once we crave innovation, and yet "retro" and nostalgia have their place.  Email marketing trends in 2019 promise to be very interesting.  Because 2018 was very interesting. Email celebrated her 47th birthday thumbing her nose at the "email is dead" circus once more.  They predicted that GDPR
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