In my last post, I talked about A/B testing and some of the benefits that it can bring to your email marketing campaign. But, what can you use A/B testing for? A/B testing can be used to trial almost any aspect of your email marketing campaign, helping you to craft a message that has the best possible chance of success. Here are just some of the things that you can A/B test:

Subject Lines

Your subject line is one of the most important factors in determining whether your mail is opened and read or immediately deleted. Rather than wasting an email campaign by using an ineffectual subject line, you can use A/B testing to try out a number of possible options. For example, you can send one email which contains the company name in the subject line, and other which doesn’t. Your A/B test will help you establish which is more successful.

Delivery Time

For every email campaign, there will be an optimal send out time, when your subscribers and potential customers are more willing to respond. If your deliver your message at the wrong time, it could have an extremely detrimental effect on your click through rate and sales. Sending out your message to a number of your subscribers at different times will help you determine when is going to be most effective.

Message Length

Some email campaigns require long copy to draw the reader in. For others, just a few words are required. Finding the optimal length for your emails is essential to the success of your marketing campaign. Try out both long and short versions of your marketing messages to find the one that gains the largest readership.