We all know how useful email marketing can be to businesses when it’s done right, but could sending too many emails actually be harming your success?

After all, when you consider that thousands and thousands of businesses are all making use of email marketing and the average consumer will be receiving email alerts on a regular basis from a variety of companies, it’s not hard to see how they might become overwhelmed by all the emails – and end up deciding not to read any of them.

Too many emails could end up with people thinking that they’re spam, or merely annoying – and you won’t get the results that you are looking for. By contrast, a less persistent but still regular and well-thought out email marketing strategy could help to get you noticed for the right reasons.

We know that it’s important to build up our authority and people’s trust in the emails that we send. Even just an occasional email that’s full of interesting industry news and quality content could be worth much more than a daily email that’s struggling for content because they are being sent out too frequently.

It almost goes without saying that if you are going to send out emails as part of your marketing, you need to have something to say in those emails. Cutting down on the volume that you send might not work for everyone, but for some it could well be a good tactic to help cut through the competition and number of emails that consumers now receive on a regular basis.