Email marketing is without a doubt one of the most powerful marketing channels available to a Startup. It’s been estimated that there are over 150 billion emails being sent each and every day. It’s become a part of daily working and personal life for a large proportion of the population of planet earth.

Good time to start something new

Email marketing is without a doubt one of the most powerful marketing channels available to a Startup. It’s been estimated that there are over 150 billion emails being sent each and every day. It’s become a part of daily working and personal life for a large proportion of the population of planet earth.

When you receive an email, the subject is the first thing you’ll look at. You need to know what information is contained in this email and whether or not you need that information. It only takes a fraction of a second to glance over a subject. If it doesn’t grab the reader, they’ll move on.

It really is that simple!

Sure, if you’ve got a really strong brand then you may get some opening clicks based on your brand name in the “From” address, or are emailing a fan of your brand, but for those ‘unconverted’ email recipients, you’re going to need to get their attention!

Tips for Creating a Killer Subject Line

 

  • Personalisation is key. According to this Brandwatch infographic, “personalised emails improve click-through rates by 14% and customers that receive these emails spend 83& more when online shopping”. Using a persons name helps connect them to your brand. It’s a great way to catch their eye! Try collecting at least a first name when collecting emails for your startup’s list.
  • Try and keep the length down. This post on the Unbounce blog mentions that “50 characters or less works best”. We are all bombarded with so much information on a daily basis (especially in our inbox) so when you’re crafting a subject line for your marketing emails, try and put yourself in the readers shoes. Would you skip past that lengthy subject line?
  • Inject a sense of urgency. Brian Clark from Copyblogger talks about this in his post on subject lines. “Does the reader feel the need to read now?”. As I mentioned before we’re all pushed for time these days. As soon as a reader ‘saves an email for later’, chances are it’s going to get missed! Try and mention specific times or imminent events to help increase the urgency in your subject lines.

 

Fact – “The total number of worldwide email accounts is expected to increase from 3.3 billion accounts in 2012 to over 4.3 billion accounts by year-end 2016.”

 

According to a comprehensive report by Radicati, email marketing isn’t going anywhere!

They’ve predicted that there will be a 6% average annual growth rate for the next few years.

All of this leads me to one conclusion; Email Marketing is Future-Proof!

With social media or even organic traffic you can occasionally take a hit. If you’re relying solely on one of these channels, you run the risk of suddenly losing the majority of your traffic and not being able to maintain your business. With an effective email marketing plan in place, you’ll have a constant stream of pre-engaged users heading to your site each time you send out an email.

The earlier your startup begins to embrace email marketing the sooner they’ll be able to add more users to their list, the sooner they’ll be able to engage with them and most importantly the sooner they’ll be able to generate revenue from their user base.

Please for one second don’t take that to mean that other channels are not important, they are! But there’s no doubt that with email marketing, you can create a dependable source of traffic to help grow your startup for years to come.

About 

Sam is from Easy Offices; an office space provider who help match business of all sizes with their perfect office environment, from co-working spaces to fully fledged office leases. If you want to find out more about our offices across the UK, please visit our website. You can also follow Easy Offices on Twitter, Facebook, Google+ and LinkedIn.