In Britain, we like nothing more than a good debate over the class system. A recent publication of the Great British Class Survey has reignited that debate.
The survey is the largest class study ever undertaken in the UK involving 161,000 contributors. As a result of its findings, the University of Manchester’s Fiona Devine and the London School of Economics’ Mike Savage have concluded that we should do away with the long-standing – and some would say archaic – working, middle and upper classes and instead replace them with definitions which better reflect today’s varied society.
Those new classes are, in what can unfortunately only be described as descending order: Elite; Established Middle Class; Technical Middle Class; New Affluent Workers; Emergent Service Workers; Traditional Working Class; and Precariat.
Savage and Devine made little note of how anyone is expected to remember such a long, tongue-twisting list, but they’re adamant everyone in the UK fits into one of those brackets. The BBC has already launched the Great British Class Calculator which, via a series of questions, attempts to reveal which of the seven classes you fit into.
Putting the class debate to one side, what is perhaps most impressive about the survey is that it was completed entirely online. Such surveys have typically been traditional postal affairs, and it is encouraging to see the number of successful entrants to an online survey peak at such a high figure.
For any business, surveys are a fantastic way to develop a clearer and more detailed picture of individual customers. in.house.media’s mailingmanager software allows you to create a survey in minutes with every answer type you can think of (multiple choice, single choice, free text entry, etc). The resulting survey can be posted anywhere, easily, via a simple URL.
Surveying enables you to build a clearer picture of your clients. The more you know about them, the further you can segment them and, in turn, send more relevant information their way. Unlike the class system, you’re far less likely to incite angry debate if you put your customers into the relevant boxes for which they are best suited. Quite the opposite, in fact; doing so means they’ll only receive the information from your company which is relevant to them. This will make them happy and there’s a very good chance it will increase your revenue.