Many smaller local businesses make the mistake of thinking that email marketing only benefits national or multinational businesses or businesses with a large web presence. Local businesses can use email marketing to inform customers about new products, thank them for a recent purchase or let them know about promotions or special events you’re running. If you run a business that serves your local community, email marketing could benefit you. Here are some tips:
Growing Your List
As a local business, there are a number of ways you can grow your subscriber list. The simplest way is to ask your customers for their email address when they make a purchase, or ask them to leave a business card. You can also include an opt-in form on your website.
However you choose to build your list, you must give your customers a compelling reason to sign up for your mailings. You could offer them a discount off their next purchase or access to exclusive products or promotions if they sign up to your list.
Building Your Emails
Building an email to your customers requires a lot of thought and planning. Before you start putting together your first marketing email, you should decide on an aim for your campaign. Do you want to increase awareness of your brand, or do you want to drive traffic to your store? This will help you craft the perfect marketing email.
You will also need to find out as much as your can about your audience. Where do they live? How old are they? How much money do they have? You can then target your messages to this demographic. If you find that your customer base consists of a number of different demographics, you could send out a number of different targeted emails.
By putting some thought and planning into your email marketing, you could find that it reaps great rewards for your local business.