Email is one of the most effective marketing methods available. It provides an inexpensive way for companies to connect with their customers while providing them with a lot of useful data. Email can also be used to survey and poll your subscribers. It enables you to collect feedback from people who have shown they have an interest in your company, and shows your subscribers that you care what they think.

Email surveys can be used to gather feedback on a variety of things, including recent promotions, product launches, customer service or your website. But, how can you make sure that your subscribers will click on the link and complete the survey? And how can you encourage them to complete future surveys? Here are some tips:

Be Honest

Not everyone can take an hour (or more) out of their day to complete a survey. You should aim to keep your surveys as brief as possible, but if you have lots of questions you need to ask, make sure you’re honest with your subscribers about how long it will take. Time yourself taking the survey and use that as a guide. However, if you find your survey takes more than 20 minutes to complete, consider splitting it into a few smaller surveys.

Provide Encouragement

Why should your email subscribers take time out of their day to complete your survey? Although some will be eager to give you feedback, others may need a little encouragement. This could take the form of a discount, a special deal or a free e-book. It might cost you a little money, but will greatly increase the response rate for your survey.

Thank Your Respondents

Although it might seem like a small gesture, always include a message thanking your respondents for their time at the end of the survey. By letting them know that you appreciate their responses and are looking forward to reading them, you will show that you value your customers. They will therefore be more likely to complete surveys for you in the future.