spread-the-loveWith Valentine’s Day just a couple of weeks away, you’re probably thinking of all the ways you can treat the loved one in your life. But, while Valentine’s Day is a great time to show those nearest and dearest to you that you care, don’t neglect the people who are most important to your business: your customers. At this time of year, when love is on the brain, why not spread some of that love to those all-important customers? With email marketing, you can easily show your customers how much you appreciate them at any time of the year. Here are some ideas:

Show Your Thanks

Most of the time, email marketing efforts are spent encouraging customers to spend money. But, do you ever thank your customers for the purchases that they’ve made with you? A simple ‘Thank You’ email can go a long way towards making your customers feel valued and appreciated. And, you don’t have to wait for them to make a purchase to thank them. You can thank your customers for subscribing to your mailing list, thank them for entering a competition your were running, or just thank them for no reason at all!

PetShopBowl.co.uk sent this email to thank the subscribers to their mailing list, and including a small discount to show their appreciation:

Pet Subject Pet Thanks

Say ‘Happy Birthday’

Wishing your customers a ‘Happy Birthday’ is a great way to show them how much you appreciate them. It’s very easy to capture a date of birth on a sign up form, yet a ‘Happy Birthday’ email can feel very personal to a customer, and show them that email marketing is not just for selling. As an extra thank you, you can include a discount or free gift with your birthday email.

Ikea sent this highly personal birthday email, not only wishing me a happy birthday, but also including details about the year I was born. They also included a discount voucher:

Ikea Subject Ikea Birthday

It’s not just your customers’ birthdays that you can celebrate. You can also celebrate the anniversary of your own company. Get your customers involved with this by announcing the celebration in a marketing email. You can also include a discount or gift and a thank you for their continued support. This will help your customers feel more connected and engaged with your company.

Las Iguanas offered 2 for 1 on drinks when they were celebrating their 25th birthday:

Las Iguanas Subject Las Iguanas Birthday

Celebrate a Holiday

You don’t have to wait for your customer’s (or your company’s) birthday in order to have a celebration. Any national holiday throughout the year gives you an opportunity to thank your customers for their support.

You don’t have to wait for a major holiday, like Christmas or Easter, in order to celebrate. Almost every day of the year commemorates something so, if a day has particular resonance with what your business does, use email marketing to celebrate it. The more unusual the holiday the better, as your customers are unlikely to have received similar emails.

Valentine’s Day provides the ideal opportunity to send a celebratory email. Phase Eight offered their customers 20% off in order to celebrate Valentine’s Day last year:

Phase Eight Subject Phase Eight Valentines

Email marketing provides an easy and affordable way to show your customers how much you care about them. When you move away from emails that are just designed to sell, your customers will feel more valued and appreciated, even if they aren’t currently making purchases from you.