using-urgencyThese days, consumers are being increasingly conditioned to look out for discounts and special deals. As an email marketer, you can use this to your advantage. There are certain psychological tactics you can use to encourage recipients to open your emails and click through to your website.

Using Urgency

Creating a sense of urgency in your marketing emails has been very effective in stimulating opens and conversions. Consumers will be eager to take advantage of time limited offers or discounts. However, urgency has to be used carefully otherwise it can look unauthentic or even ‘spammy’.

Take Advantage of Special Occasions

Consumers tend to buy more around special occasions, like Christmas or Easter. You can use these times of year to your advantage with your marketing emails. Run special promotions around these times, and let your subscribers know when they should order by to receive their gifts in time. This should encourage them to use your business around these special times of year.

Use Urgency in Welcome Emails

A sense of urgency can work particularly well in welcome emails, and can encourage them to engage with your brand quickly after signing up. For example, you can offer your new subscribers 20% off if they order within two weeks. The same tactic can also be used around your subscribers’ birthdays.

Don’t Use Urgency Too Often

Phrases like ‘last chance’ or ‘this week only’ should only be used for genuine time limited deals, and they should be used sparingly. Consumers will be quick to notice if urgency is overused in your emails, and your special deals will soon become unbelievable. A sense of urgency will only be effective if your recipients believe what you are telling them.