Email marketing and customer relationship management go hand-in-hand. By proactively managing relations with customers, targeting campaigns based on their behaviour and automating sends for maximum impact, your email marketing efforts will deliver impressive results.
Customer relationship management (or 'CRM' as it is more commonly referred to) is the method by which you conduct, record and track interactions with your clients. CRM systems like the one contained within mailingmanager enable businesses to create detailed notes on dealings with prospective customers and set follow up activities against them. It'll improve relations with customers and increase the speed and turnaround of conversions.
mailingmanager knows what makes your customers tick. This allows you to discover which emails they favour and the types of links that get them clicking.
Email marketing shouldn't be a chore, nor should it take up oodles of your time. By using mailingmanager's powerful automation features, it'll get its hands dirty for you and increase customer engagement.
Not all subscribers are the same. By grouping customers based on their prior activity and buying habits, you can send them emails they'll want to receive and, as a result, respond to.
Your subscribers will need to be nurtured. When they first sign up, mailingmanager can set in place a series of timed, automated emails aimed at building trust and turning first time customers into advocates of your brand.
mailingmanager can act for you when a subscriber performs a particular action or a specific event occurs. For example, an automated 'Happy Birthday' email could be sent or a subscriber added to a segmented list when they click a particular link.
By assigning notes and tasks to subscribers, you can track your progress with them and ensure the relationship doesn't fall down due to inaction on your part.
You can add as many colleagues to your mailingmanager system as you require. Doing so enables you to distribute tasks and control exactly which areas of the system they can access.
If you are already using a CRM such as Salesforce or Microsoft Dynamics, you'll be glad to hear that mailingmanager possesses the capability to link directly with their customer databases. For example, if you add a new lead in Salesforce, the contact details can be automatically added to mailingmanager.