How would my Agency benefit from working with Mailing Manager?
A comprehensive email campaign can form a key part of the promotion of an agency; allowing them to show their value to potential and past clients. For example, email marketing is a great way to pass on statistical evidence of an agency’s excellent performance to prospective clients, simultaneously demonstrating a particular agency’s skill, and the value that they can provide for future clients. Combined with a persuasive call to action, such an approach can provide a real upswing to the number of clients on an agency’s books.
From the perspective of internal use within an agency, email marketing delivers similarly effective functionality; providing an easy means to keep clients updated with developments on their campaigns, share pertinent information with clients in specific industry sectors, and schedule regular automated communication emails from a template.
This functionality puts a lot of power in the hands of agencies, while simultaneously allowing them to maximise their operating efficiency.
The ability to create bespoke email templates makes the construction of client reports extremely easy, while the functionality provided by having easily sortable lists of recipients for emails also makes sending a report quickly and efficiently to the right client/clients exceptionally simple. The white label service that we provide here at MailingManager is perfect for this client facing purpose, as it allows agencies to fully brand their email campaigns.
Of course, MailingManager’s services can also be fully utilised for the purpose of working on a client’s campaign, providing the means to easily implement campaigns for their benefit, and prospect on their behalf. This is the other area in which our white labelling service can be of particular use, as it enables agencies to resell our service, giving clients another reason to stay in the fold, while also providing the agency with an additional revenue stream.
