Email marketing, at its core, is a very simple concept: as with any marketing tool, it provides a means of informing consumers of a particular product or service, and of advertising the positives of said product or service to them. Of course, due to the nature of agency work, email marketing software can be used in a number of ways, primarily for the purposes of either advertising the services of the agency itself, or promoting the services of clients.
The particular effectiveness of the email marketing service that we provide at MailingManager is in its discreet delivery, the detail and quality of marketing information that can be contained within each message, and the ease with which consumers are able to check said messages.
This is supported by the amount of email clients that are accessible through mobile devices, and the widespread modern use of mobile internet, which both ensure that email marketing has a large and receptive audience. Considering the multi layered approach that an agency will be taking on its marketing efforts, targeting both potential clients and consumers on behalf of clients, the effectiveness of MailingManager powered email campaigns is particularly notable.
The effectiveness of email campaigns are not just a matter of opinion on our part; there's a wide range of statistics available that make its power abundantly clear: