Email Marketing: The Ideal Promotional Tool for Artists

As an artist, your focus is on your craft. You spend your days creating beautiful objects that you pour all your emotions into. But, in order to make a living as an artist, you need to sell your creations. Making the switch from 'artist' to 'salesperson' can be tricky. Your promotional methods should reflect the art you create, showcasing the hard work, time and thought that's put into every piece. So, what is the best way to promote your work?

Traditional methods of marketing are not well suited to artists. They can be expensive, fail to reach many people, and it can be difficult to see how well they are performing. Email marketing, on the other hand, is a perfect fit for artists. It's simple, affordable and can hugely expand your reach as an artist, as well as keeping your existing fans informed about your current work and exhibits.


As a busy artist, it can be tricky for you to find the time to set up and maintain an email marketing campaign. This is where our expert team here at mailingmanager can help. We will do all the hard work for you, from creating a bespoke email template to building your mailing list. We will then give you all the tools you need to monitor the success of your campaign, leaving you free to create your works of art.

What Can Email Marketing Do For Artists?

As you'll know, for artists, time and resources can be limited. You'll want to be sure that your marketing method is working hard for you. Thankfully, email marketing offers an unparalleled return on investment, with very little effort of your part. There are many reasons why email marketing is the ideal choice for artists, as these statistics show:

Email templates for Artists

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  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)
  • When marketed through email, consumers spend 138% more than people who don't receive email offers.