These days, bands have to be in charge of their own publicity. In order to continue working and grow as a band, you need to make sure that you are constantly communicating with your fans and the venues that hire you. This communication will help you better connect with the people who enjoy your music, and you will benefit from an increase in music downloads, merchandise sales and gigs.
With so many methods of promotion out there, which one is going to benefit your band the most? While things like posters, flyers and social media profiles will help keep your band's name in the consciousness of your fans, there's only one method that will allow you to send interesting, personalised messages to a huge number of people at once: email marketing.
Here at mailingmanager, we can provide everything you need to establish an effective email marketing campaign for your band. After our expert team had helped you grow your mailing list and built you a bespoke email template, you will soon be able to see the benefits that this extremely impressive communication method can offer your band.
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What Can Email Marketing Do For Your Band?
Being in a band can be expensive. With equipment to purchase and studio spaces to hire, costs can add up, leaving very little in the budget for marketing. Thankfully, email marketing is very cost effective, and offers a considerable return on investment:
In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
Band email templates
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Nowadays, social media should also play a part in the marketing of a band. Our team at mailingmanager can help you integrate your social media accounts with your email marketing. This will both help increase your email click-through rate and your number of social media 'fans'.
Emails that include social sharing buttons have a 158% higher click-through rate. (Marketing Tech Blog)
Email marketing can enable you to talk to a huge number of people at once all over the world. Rather than just being a band that is known in your local area, your music's reach could potentially spread worldwide.
There are more than 3.9 billion email accounts worldwide (Radicati)
"We have seen 300% ROI since working with mailingmanager. The easy to use software has helped us create email campaigns that really have strengthened our brand."