Email Marketing: A Useful Tool for Banks

Banks often need to help their customers through some of the most important moments of their lives. Because of this, trust between banks and customers is essential. Yet, many banks are missing the mark when it comes to this. In order to build trust with their customers, banks need to ensure that they are consistently staying engaged and communicating with them. Email marketing provides an effective way to do this.

Email marketing can help a bank's customers feel valued and appreciated. It offers the kind of personal touch that other methods of marketing can't match. And, with the help of our expert team at mailingmanager, setting up an email marketing campaign for your bank is simple.


Here at mailingmanager, we can help you create an email marketing campaign that perfectly reflects your bank's professionalism while speaking to your customers on a personal level. Our team will guide you along the entire course of your campaign, from building a bespoke email template at the start, to analysing the results at the end. With our help, you'll soon reap the benefits that email marketing has to offer.

What Can Email Marketing Do For Banks?

Banks need a marketing method that reflects trust and professionalism, while still being affordable. It should be able to communicate everything you need, yet be valued and appreciated by the customers. As these statistics show, email marketing fits the bill perfectly:

  • More people read emails that deal with their finances than any other category. (Return Path)
  • 20% of customers seek to engage with banking brands via email (Lyris)
  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)

Bank email templates

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