Your blog is a highly personal thing. You pour your heart and soul into it, writing about a subject you're passionate about, so it's only natural that you'll want it to reach as many people as possible. But, how can you ensure that people are being made aware of your blog?
Social networks can be useful in letting people know when you're posting new articles to your blog, but they have their limitations. Only your followers will see your updates and, ideally, you'd like your reach to be wider than this. Thankfully, there is another option for you. Email marketing offers numerous benefits over social media, and can be an extremely effective method of blog promotion.
Our expert team here at mailingmanager can help you put together an email marketing campaign that connects with the people who are as passionate about your blog's topic as you are. As well as using email marketing to keep your existing fans informed about your blog, we can also help you build your mailing list, increasing your network of readers and devotees. Once your campaign is established, our proprietary tools will enable you see exactly how it's performing, helping you to create stronger, more effective campaigns in the future.
The benefits of email marketing for bloggers are manifold. It's very affordable (an important consideration when you're trying to get a blog off the ground) and the return on investment it offers is unmatched. It's also capable of reaching a huge number of people worldwide; many more than even the most popular social networks can. The statistics about email marketing prove this:
With email marketing, you can provide your customers with personalised deals and offers. This will both help your existing customers feel more valued, while attracting new ones to your business.