Email Marketing for Bloggers

Your blog is a highly personal thing. You pour your heart and soul into it, writing about a subject you're passionate about, so it's only natural that you'll want it to reach as many people as possible. But, how can you ensure that people are being made aware of your blog?

Social networks can be useful in letting people know when you're posting new articles to your blog, but they have their limitations. Only your followers will see your updates and, ideally, you'd like your reach to be wider than this. Thankfully, there is another option for you. Email marketing offers numerous benefits over social media, and can be an extremely effective method of blog promotion.


Our expert team here at mailingmanager can help you put together an email marketing campaign that connects with the people who are as passionate about your blog's topic as you are. As well as using email marketing to keep your existing fans informed about your blog, we can also help you build your mailing list, increasing your network of readers and devotees. Once your campaign is established, our proprietary tools will enable you see exactly how it's performing, helping you to create stronger, more effective campaigns in the future.

What Benefits Can Email Marketing Offer Bloggers?

The benefits of email marketing for bloggers are manifold. It's very affordable (an important consideration when you're trying to get a blog off the ground) and the return on investment it offers is unmatched. It's also capable of reaching a huge number of people worldwide; many more than even the most popular social networks can. The statistics about email marketing prove this:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)

Email templates for Bloggers

Click to see full size images

With email marketing, you can provide your customers with personalised deals and offers. This will both help your existing customers feel more valued, while attracting new ones to your business.

  • There are 3x more email accounts than Twitter and Facebook accounts combined. (Radicati Group)
  • When asked to opt-in to receive updates from a company, only 10% elected to do so through Facebook, while 90% chose to receive email newsletters. (Nielsen Norman Group)