Email Marketing for Car Dealerships

The way people buy cars has changed in recent years. While, in the past, buying a car would entail spending a day visiting all the local car dealerships, nowadays more and more people are choosing to browse for cars online. As the way people shop for cars has changed, the way car dealerships market themselves has also had to change. Rather than relying on business from foot traffic, car dealerships need to ensure that they have a strong online presence to keep them at the forefront of your customers' minds.

How can you make sure that your car dealership is the first port of call for people looking to purchase a car? Email marketing can help. Email marketing is a cost effective and easy to use method of promoting your car dealership. It puts your dealership directly into the homes of the car buying public, as well as allowing you to stay in contact with your existing loyal customers and keep them updated about your business.

Car Dealership

Here at mailingmanager, our expert team can give your all the tools you need to establish and maintain an email marketing campaign. Firstly, we will work with you to create a bespoke email template, then we will help you build a strong mailing list, and provide you will all the tools to monitor and maintain your email marketing campaigns. You will soon see the benefits that email marketing can offer you.

What Benefits Does Email Marketing Offer Car Dealerships?

In a world where the cost of promoting your business is ever increasing, email marketing offers a significant return on investment. Not only that, but customers actually appreciate receiving marketing emails, and will regularly make purchases based on them. The facts about email marketing speak for themselves:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. (The DMA)

Email Templates for Car Dealerships

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  • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)