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Email Marketing: The Ideal Tool for Estate Agents

A property is the most important investment that a person will make. A consumer needs to ensure that they are able to trust their estate agent before they embark on a professional relationship with them. In order to nurture that trust, you need to maintain regular contact with your clients and customers. Email marketing enables you to do this.

As you know, there is a lot of competition for estate agents on the high street, and there may be a long period between a potential client contacting you and you actually receiving their business. With the help of email marketing, you can start building a relationship with your client from the moment they contact you. You can use your email campaigns to establish yourself as an expert in your field, further building on your customer relationships, and increasing the likelihood that they will use you when they need to buy or sell a home.

Estate Agents

Establishing an email marketing campaign needn't be difficult or time consuming. The services provided here at MailingManager are the perfect fit for estate agents. Our expert team can help you both create and send messages that are perfectly tailored to your clientèle. You can then communicate with your customers and clients at a rate that suits both you and them. And, once the trust between you is built and maintained, your reputation as an estate agent can only grow.

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What Benefits Does Email Marketing Offer Estate Agents?

Email is the only marketing channel that allows you to send highly targeted messages that perfectly match the wants and needs of your clients and customers, something that is vital for estate agencies. It also offers one of the best returns on investment, making is a highly affordable marketing method.

Estate-Agents email templates

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  • When asked which marketing medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)
  • 70% of subscribers say they always open emails from their favourite companies (Symmetry50)
  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)