Trust is a vital component in the relationship between financial service providers and their customers. People will actively seek out professionals that exude responsibility and expertise.
The communications that customers receive from their financial services should also demonstrate the high standards and professionalism that you pride your company on. This is what makes email marketing the perfect fit for financial service providers.
Setting up an email marketing for your financial services company needn't be difficult, expensive or time consuming.
Our expert team at MailingManager can help guide you along every step of the way, from creating a bespoke email template that perfectly reflect the professionalism of your company to building your mailing list to analysing the results of your campaigns. With our help, you'll soon be able to provide the kind of engaging and informative communications that financial service customers demand.
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How Email Marketing Can Benefit Financial Services
As a provider of financial services, it's important that your marketing communications demonstrate professionalism. This will enable you to build trust between your company and your clients. Unlike many other marketing methods, which can be irritating and intrusive, people appreciate receiving email marketing, particularly messages from financial services:
Financial Service email templates
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When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)
More people read emails that deal with their finances than any other category. (Return Path)
As well as upholding the reputation of your company, email marketing can also offer you excellent value for money, providing a considerable return on your investment:
In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
With the help of MailingManager, your financial services company will soon begin to realise the benefits that email marketing has to offer.
"Email marketing is hugely important to our business. We’ve been using mailingmanager for nearly a decade to raise enquiry levels and the ROI we get back is stunning - easily 100%. It’s ease of use caps off a brilliant experience."