Email Marketing: A Great Choice for Gyms

People sign up for gym memberships with the best of intentions: to get fitter and generally have a healthier lifestyle. However, these intentions don't always last very long. Other commitments, busy lives and, even, lack of motivation can get in the way of people reaching their health goals.

When people wane on their gym memberships, it's usually not a reflection of the quality of facilities, equipment or customer service. However, as a gym owner, it's your responsibility to keep your members motivated and remind them why they signed up for your services in the first place. Email marketing is a great tool for this.


Here at mailingmanager, we can help you put together an email marketing campaign that effectively motivate your customers while perfectly reflecting the quality and professionalism that your gym offers. Don't worry if you've never had experience of email marketing before; our expert team can help you along every step of the way. From creating a bespoke template and building your mailing list to establishing your first campaign and monitoring its results, with our help, you'll soon reap the benefits that email marketing offers.

What Can Email Marketing Do For Your Gym?

As well as providing the ideal method for communicating with and motivating your members, email marketing can bring a whole host of other benefits to your gym. It's capable of reaching a huge number of people at once. Email marketing is also incredibly affordable and offers an excellent return on investment. And, unlike many other marketing methods, people actually like to receive marketing emails:

  • As of 2013, there are 3.6 billion email accounts (Radicati)
  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)

Gym email templates

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  • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)