Email Marketing for Insurance

Insurance is something that everyone needs, but that doesn't mean that it's easy to sell. For a consumer, the purchase of insurance is something that needs a lot of consideration. They need to be sure that they can trust their insurance provider; an insurance provider needs to have the consumer's best interests at heart and help ensure that everything that's important to them will be protected.

In order to build a strong and trusting relationships with their clientèle, insurance providers need to use a marketing method that engages with their existing customers and piques the interest of potential ones. Email marketing is the ideal platform for this, allowing you to communicate with your clientèle on their level and build on the relationship between you.


With the help of our expert team here at MailingManager, you can quickly set up an efficient and effective email marketing campaign. We will assist you in creating a bespoke email template, then give you all the tools you need to monitor and build on your campaign as it continues. You will quickly be able to provide your customers with the kind of engaging and informative messages that help to build mutually trusting relationship.

What Email Marketing can do for Insurance Providers

Email marketing has a number of features that can benefit insurance providers. It is one of the most affordable marketing methods, and offers a considerable return on investment. It also allows for personalisation; something which is missing from many other methods of marketing. This means that messages can specifically tailored for the needs of your customers.

But, don't just take our word for it. The facts about email marketing speak for themselves:

Insurance email templates

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  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)
  • 56% of consumers would be more likely to use a company if it offered a personalised experience (O2)