Email Marketing for Lawyers

We've all seen the television advertisements for law firms promoting the range of services that they offer. Although this will effectively communicate a law firm's message to a huge number of people, it is, unfortunately, out of the reach of the majority of lawyers. So, how can lawyers with a small advertising budget still spread their message to a wide range of customers and potential clientèle? The answer lies with email marketing.

An email marketing campaign will enable your law firm to communicate with the maximum number of people with the minimum amount of investment and effort. A campaign is quick and easy to set up, and can be used in a variety of ways. From increasing your client base to letting your customers know about your latest successes, your email campaign works hard to build on your law firm's reputation.


Lack of knowledge needn't be a barrier to starting an email campaign. Here at MailingManager, we will do everything in our power to help you create interesting, effective and successful marketing emails. Our expert team will work with you to create a bespoke email template, then help you to build your mailing list and set up your first campaign. We will then give you all the tools you need to maintain your email marketing campaigns and monitor their success.

Why Should Lawyers Use Email Marketing?

Most lawyers and law firms don't have huge marketing budgets. Thankfully, email marketing is incredibly affordable and offers an incredible return on your investment:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)

Email marketing can speak to a huge number of people; as many as any other marketing method, if not more. But, unlike other intrusive methods of marketing, email marketing is actually appreciated by customers:

  • 91% of the general population report checking email at least once each day. (Email Monday)
  • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)

Lawyer email templates

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With the help of our team at mailingmanager, you'll soon reap the rewards that email marketing offers.