Email Marketing for Manufacturers

The manufacturing industry is incredibly wide-reaching and diverse. In order for your manufacturing company to remain relevant and successful, you need to make sure that you moving with the times and keeping up with developments within your industry. However, this doesn't just mean that you need to keep up with new manufacturing processes and technologies. You also need to make sure that they promotional methods you're using are relevant and meet the needs of today's clients and customers. Email marketing can offer this and more.

Within the manufacturing industry are a hugely diverse range of businesses, from huge multinational companies to small local firms. Email marketing has something to offer all of these businesses. The highly scalable and adaptable nature of email marketing means that every campaign can be made to meet the exact specification and needs of your business. This far- reaching marketing method can help smaller companies connect with new clients and business interests, yet it can also help larger companies nurture the relationships with their wide range of clients.


Introducing an email marketing strategy to your manufacturing business needn't be difficult nor time consuming. Our expert team here at mailingmanager can take all the hard work out of creating an email marketing campaign. We'll start by helping you build a bespoke template for your business, and give you all the tools you need to put together a quality mailing list. Help will be at hand along every step of the way, and we'll even give you the tools to see just how well your email marketing campaigns are performing.

How Can Email Marketing Benefit Manufacturers?

Email is one of the simplest and most cost effective marketing method, yet it's also often the method that yields the greatest results. It can offer the manufacturing industry some fantastic benefits, as these statistics show:

Manufacturer email templates

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  • Email marketing offers an unparalleled ROI. In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • Email is far-reaching. There are more than 3.9 billion email accounts worldwide. (Radicati)
  • Marketing emails from manufacturing companies have very high open rates: 23.4% (Smart Insights)